TPV Technology Limited, the world’s largest LCD manufacturer, has appointed Redington Limited, a leading distribution and supply chain solutions provider, as its strategic distribution partner for India. This collaboration aims to bolster the distribution network for AOC in key North and East Indian markets, while also handling the distribution of Philips monitors in India. Through this partnership, TPV aims to strengthen its presence in the region by strategically organizing, constructing, and actively expanding its partner network across the country.
Strengthening Distribution Channels
The decision aligns with TPV’s objective of meeting local market demands and ensuring the availability of its innovative monitor solutions portfolio. Redington will leverage its extensive network and resources to distribute TPV’s monitor solutions across India, with a particular emphasis on the burgeoning gaming industry in the region. TPV aims to aggressively expand its partner network throughout India with this partnership.
Commenting on the partnership, Carol Anne Dias, Managing Director, TPV Technology – AOC & Philips Monitors said, “We are thrilled to introduce our world-class high-end non-gaming as well as gaming monitor solutions. For Philips the focus will be on its entire range of monitors, our gaming range comes with 100 Hz, focus will be on pure monitors all above 22 inches in the Indian market. We aim to establish a strong foothold across the nation and capitalize on the burgeoning gaming and professional monitor display sector. Through our partnership with Redington, we are confident in our ability to provide unparalleled access to our innovative products, empowering users with cutting-edge technology and immersive gaming experience.”
Capitalizing on Gaming Industry Growth
The gaming monitor industry is witnessing significant growth in the Indian market, with estimates projecting a market value of $3.1 billion in FY23, expected to rise to $7.5 billion by FY28. This growth is propelled by the increasing popularity of esports, a growing gamer base, and the availability of affordable gaming displays. TPV Technology is well-positioned to seize this opportunity, aiming to bolster the growth of AOC’s premier gaming monitor sub-brand, AGON by AOC, which currently holds the top position globally according to the Q3/2023 IDC Quarterly Gaming Tracker report.
Empowering Channel Partners
Redington brings to the table an extensive portfolio of multiple international brands and a robust network of channel partners, driving digital transformation in India. Additionally, Redington will empower and train channel partners and resellers through in-region sales, enablement, and training workshops, enhancing their capabilities to cater to end customers with a wide range of products and services.
Commenting on the new role and responsibilities, Raghu Ram, Senior Vice President, of Endpoint Solutions Group, Redington Limited said, “We are excited to join hands with TPV technology to enhance the availability of their award-winning AOC and Philips monitor portfolio in India. From experiencing true color, and brilliant interactive display innovations, to the smoothest and most immersive gameplay possible on next-gen consoles. TPV’s innovative monitor range is geared to meet all of India’s dynamic digital transformation and consumer needs. With this partnership, we aim to cater to the diverse needs of creators and gamers alike, bringing Philips and AOC’s cutting-edge technology to a wider audience across India. Together, we are poised to elevate the content creation and gaming experience for enthusiasts throughout the region.”
The agreement marks a significant milestone for both TPV Technology and Redington as they strive to deliver cutting-edge monitor solutions to customers across India, catering to the evolving needs of the market.
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