TVF Originals, also known as The Viral Fever, has partnered with ASUS India to unveil a new web series called “Followers.” The three-episode series revolves around the journey of an aspiring content creator who strives to increase her followers and secure collaborations with brands, ultimately leading her into a difficult ransom situation. The first episode of “Followers” was released on The Timeliners, TVF’s YouTube channel focused on millennials, on January 20th, 2023. The remaining episodes will be available in Hindi language and will be streamed on the same channel by the end of the month.
As a part of its partnership with TVF, the “Followers” web series features ASUS’ Creator Series laptops, such as the Zenbook Pro 14 Duo OLED, ProArt Studiobook 16 OLED, and ROG Zephyrus G14. These devices, which are designed for content creators, boast cutting-edge technology and unique designs that provide exceptional aesthetics, exceptional performance and a smooth user experience, enabling users to multitask efficiently and boost productivity.
The new web series “Followers” features fresh talent from OTT platforms, including Nupur Nagpal, Gagan Arora, and Rajat Dahiya. Gagan Arora and Nupur Nagpal have previously starred together in the hit series “College Romance.”
“We are elated to announce our association with TVF, India’s one of the most popular streaming platforms. With the increased internet penetration in urban as well as rural cities, the short-video format & social media platforms have seen significant growth resulting in an exponential boom of content creators in the country. We at ASUS always believe in providing innovative solutions to consumers. This web series effortlessly integrates ASUS’ latest creators series of laptops, with features that will benefit the creators to multitask and enhance productivity for content curation.”Said Paramjeet Singh Mehta, Head of Marketing, ASUS India
“ASUS has introduced a complete range of OLED laptop series for all types of creators. They wanted to bring out the value this adds to creators in a story appealing to the creative community, which led to the birth of the show ‘Followers’. The world of digital influencers & creators has become a new landscape for Youth who are not just consuming a lot of digital content but even creating it actively. Many youngsters now choose this as their core profession. The mini-series portrays the struggles of one such upcoming creator Sunaina whose world collides with one desperate hotel employee Sippy trying to save his job & what follows is a comedy of errors. ASUS fits in the story perfectly through the upcoming creators’ lens as it makes content creation a breeze for her.”said Vijay Koshy, President at The Viral Fever,