HomeTelecomWynk Rewind is now live with India’s favourite music of 2023

Wynk Rewind is now live with India’s favourite music of 2023

Wynk Music, India’s leading music streaming app by downloads and daily active users, has revealed its Wynk Rewind 2023, showcasing the top artists, albums, and songs that have dominated the Indian music scene this year.

AI-Powered Music Trends Analysis

Powered by an Artificial Intelligence (AI) algorithm, Wynk Rewind 2023 delves into the music consumption patterns of users. This innovative feature provides Wynk users with a personalized experience on the app, presenting detailed insights into listening patterns, including total minutes streamed, favorite songs, and preferred artists. Users can easily share these trends across various social media platforms.

Special Features and Personalized Experience

This year’s Wynk Rewind comes with unique features, such as the musical zodiac and activity badges based on fan consumption. These badges help fans identify as superfans of specific artists. Additionally, users will receive a specially curated playlist featuring their top songs, accompanied by a personalized message video from their favorite artist.

Abhishek Biswal, Head of Digital Products & Services at Airtel, At Wynk, “We are always trying to find engaging ways to enhance the experience on our platform. In line with this, Wynk Rewind is an incredible initiative and offers deep customer insights into music preferences and consumption trends, which helps us immensely in elevating the experience on our app and delivering greater value to our customers. We promise to continue to build on our endeavours to offer the most personalised music experience to our customers.”

Empowering Independent Artists with Wynk Studio

Wynk Studio, India’s largest music distribution ecosystem for independent artists, now boasts over 1300 artists. Notably, 55% of these artists hail from non-metro cities, emphasizing the platform’s role as an enabler for artists seeking a creative outlet. Leading indie artists of the year include Aditya Rikhari, Mali, Harsha Prawin, AR Anandh, Dheemusix, and Raj Burman.

Supporting Independent Music in 2023

In 2023, Wynk supported the distribution of independent singles, such as “Love Token” by Manj Music and Anusha Dandekar, “Billo” by Vishal Dadlani, and Nikhita Gandhi’s single “Pyaar mein Pagal.” The platform also assisted independent producers in building scale, exemplified by LGF Studios, whose movie “Love All,” starring Kay Kay Menon and Swastika Mukherjee, received promotion on the Wynk platform.

Accessible Across Multiple Platforms

Wynk Music ensures accessibility across a diverse range of platforms, including Android Drive Mode, Android Auto, SIRI, Apple Car Play, Google Nest, Apple Watch, and Google Assistant. This extensive reach makes Wynk a go-to destination for music enthusiasts, providing a seamless and immersive music streaming experience.

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