India has firmly established itself as the vibrant third-largest global hub for startups, boasting an impressive count of over 1,12,718 DPIIT-recognized startups spread across 763 districts as of October 3, 2023. Surging ahead, India not only secures the second position in innovation quality but also takes the lead in the quality of scientific publications and universities among middle-income economies.
Beyond limitations to specific sectors, innovation in India is reaching unprecedented heights. As we approach 2024, the landscape of India’s startup ecosystem promises a thrilling era of dynamic evolution and transformative opportunities. Fueled by a robust entrepreneurial spirit, a surge in technological advancements, and a supportive ecosystem, startups in India are on the brink of experiencing exponential growth. Brace yourselves for a stellar showcase of 11 startups that are set to make waves and redefine the startup narrative in 2024. Get ready for an exhilarating journey into the future of Indian innovation!
Pee Safe: Your intimate care partner
Headquarter: New Delhi
Year Founded: 2013
Founder: Vikas Bagaria
Pee Safe, a Gurugram-based feminine hygiene brand, is dedicated to revolutionizing conversations around intimate and personal hygiene. The platform commenced its journey in 2013 with the introduction of a toilet seat sanitizer spray. The primary goal was to address concerns related to avoiding UTIs and other potential infections when using public restrooms.
Since its inception, Pee Safe has evolved into a rapidly growing feminine hygiene brand, expanding its offerings to include categories such as toilet hygiene, menstrual hygiene, and sexual wellness. The platform’s sub-brand, Raho Safe, actively promotes menstrual hygiene awareness in tier 3 and 4 cities across India, offering an affordable range of sanitary pads.
In addition to toilet seat sanitizers and sanitary pads, Pee Safe provides a range of cruelty-free products, including menstrual cups, panty liners, and intimate washes. The brand is committed to ethical practices and ensures that its products are not tested on animals. Pee Safe continues to champion holistic feminine hygiene solutions, fostering a culture of well-being and awareness.
GoKwik: An eCommerce Enabler
Headquarter: Gurugram
Year Founded: 2020
Founder: Chirag Taneja
GoKwik stands as an eCommerce enablement powerhouse, dedicated to unlocking substantial growth for eCommerce brands by tackling pivotal challenges throughout the eCommerce funnel. The company is committed to assisting eCommerce brands in delivering a seamless shopping experience, enhancing Cash on Delivery (COD) reach across diverse cities and towns, minimizing Return to Origin (RTO) rates for their partners, and ensuring overall expansion through conversational commerce facilitated by WhatsApp.
Harnessing the power of the deepest network data encompassing 100 million shoppers, GoKwik has played a transformative role in aiding over 500 brands. Their impact is evident in the increased conversions, reduced RTO, and amplified Gross Merchandise Value (GMV) and prepaid success rates. This concerted effort contributes to the overall growth potential of the brands they collaborate with.
With a vast network pool comprising 100 million shoppers, GoKwik boasts an impressive address pre-fill rate of up to 85%, facilitating the quickest checkout experience for shoppers. Notably, GoKwik has innovated with features such as multiple discount configurations, split COD payments, and RTO risk intelligence. These features are strategically designed to elevate conversion rates, propel GMV growth, and, most importantly, enhance the overall success of eCommerce brands.
Poshn: Revolutionizing Wholesale Commodity Trade
Headquarter: New Delhi
Year Founded: 2020
Founders: Shashank Singh and Bhuvnesh Gupta
Poshn has emerged as a trailblazer in the agritech domain, revolutionizing wholesale trade for enhanced efficiency and seamlessness. Through its comprehensive suite of services, Poshn facilitates direct connections between wholesale buyers, millers, and stockists. The platform’s ingenuity targets inefficiencies within the B2B ecosystem, presenting a cost-effective solution tailored for Small and Medium Enterprises (SMEs).
Poshn’s distinctive approach utilizes a proprietary AI model to dissect demand requests into smaller segments, aligning them with multiple suppliers for optimal matches. This groundbreaking method drastically reduces the time required for trade, transforming the process from weeks to mere minutes. At its technological core, the platform incorporates a top-line layer featuring intelligence engines such as AI and machine learning. These engines drive critical functions like price discovery, reverse auctioning, and the precise matching of fulfillment partners.
Fueled by a substantial $6 million in funding from renowned investors like Prime Venture Partners and Zephyr Peacock India, Poshn has undergone rapid expansion. In the last financial year alone, the platform recorded an impressive total revenue of INR 510 crore, with a current monthly run rate standing at INR 60 crore. Poshn sets ambitious goals for the future, aspiring to evolve into a $1 billion Annual Run Rate platform within the next 4-5 years, catering to a diverse global clientele.
Fyllo: Empowering Farmers with IoT and AI
Headquarter: Bengaluru
Year Founded: 2019
Founders: Sudhanshu Rai and Sumit Sheoran
Fyllo, an exceptional player in the agritech startup arena, has achieved an impressive threefold surge in revenue during the fiscal year 2023. This remarkable growth is directly linked to the widespread adoption of data and analytics by farmers, resulting in cost reduction and enhanced crop yields. Fyllo’s strategic emphasis on delivering comprehensive solutions includes plans to introduce crop insurance and develop innovative, data-driven solutions tailored for the agriculture industry.
At the core of Fyllo’s success are its IoT devices, playing a pivotal role in collecting real-time data on crucial farming aspects like soil moisture, weather conditions, and crop health. With an extensive deployment of over 4,000 devices covering 34,000 acres and spanning 14 crop types, Fyllo has positively impacted the lives of more than 5,000 farmers. Those utilizing Fyllo devices have experienced a notable increase in income ranging from 25% to 50% and a substantial 25% reduction in input costs.
Fyllo leverages AI across various applications, including the highly precise prediction of weather using a farm-level model, assessment of crop health and identification of growth stages through satellite imagery, and forecasting diseases and pests. The company’s expansive data repository, comprising over 2 billion points, supports a robust system with more than 180 machine-learning models, offering valuable insights into crops, diseases, and climate. Fyllo stands as a beacon of innovation, driving positive transformation within the agritech landscape.
Veera Browser: Made in India mobile-only internet browser Veera
Headquarter: Mumbai
Year Founded: 2021
Founders: Arjun Ghose
Veera, India’s pioneering mobile-focused browser, is built on the twin foundations of speed and safety. It stands as the first of its kind, bringing all the features of desktop browsers (and more) but meticulously optimized for an unparalleled mobile experience. Veera’s mission is to provide over 1 billion smartphone users in India with a swift, secure, and private internet browsing experience.
With a team boasting experience in building and supporting technology businesses in India, the Veera team intimately understands the challenges faced by internet users. Leveraging this profound knowledge, they have crafted a superior browser specifically tailored for the contemporary, tech-savvy Indian user.
As a steadfast policy, Veera upholds user privacy by refraining from sharing user identity with third parties. Moreover, it proactively blocks all known third-party ad servers, ensuring users can explore the internet without compromising their privacy. While blocking trackers aligns with features offered by select browsers globally, Veera takes a leap forward by defaulting to block third-party trackers, ads, autoplay videos, and more. Currently accessible on Android devices, it is poised to extend its reach to iOS and Windows in the near future. Veera is not just a browser; it’s a commitment to a superior and secure browsing experience.
Seracle: Gateway to the Web3 universe
Headquarter: Pune
Year Founded: 2018
Founder: Shrikant Bhalerao
Seracle stands as a prominent player in the realm of blockchain technology, concentrating on delivering inventive solutions for the Web3 ecosystem. With a steadfast commitment to compliance, security, and user experiences that flow seamlessly, Seracle presents an extensive array of blockchain-based products and services. Ranging from on-chain KYC solutions to tools tailored for developers, Seracle is unwavering in its dedication to propelling the adoption and evolution of blockchain technology across diverse industries.
For more insights into the House of Web3 and the application process, Seracle invites you to explore further. Additionally, recognizing the strategic importance of the Middle East, Seracle has established a presence in Riyadh to oversee operations not only in Saudi Arabia but also in other countries within the region. This move underscores Seracle’s commitment to fostering the growth and integration of blockchain technology in this dynamic and vital part of the world.
Pop: India’s Leading E-commerce Enabler
Headquarter: Bengaluru
Year Founded: 2023
Founder: Bhargav Errangi
POP, an e-commerce enablement startup, is equipped with a team rich in experience in constructing and expanding e-commerce marketplaces, as well as managing extensive coalition loyalty currency platforms. Positioned as the quintessential growth enabler for Direct-to-Consumer (D2C) brands in India, POP aspires to be the primary catalyst for their growth.
Driven by a vision to establish a network of highly engaged e-commerce buyers, POP addresses the crucial requirement for a fresh and dependable customer acquisition channel tailored for digitally native brands. With a wealth of experience and a strategic vision, POP aims to redefine the landscape of D2C brand growth in the Indian market.
Nuvepro Technologies: Embracing Skills-Based Learning: Beyond Grades and Hours
Headquarter: Bengaluru
Year Founded: 2014
Founder: Giridhar L V and Janakiraman Srinivasan
Nuvepro serves as a dynamic hands-on learning platform designed for IT skills development. It empowers the creation of a job and project-ready workforce by adopting a personalized approach to skilling. Nuvepro’s methodology focuses on cultivating critical thinking skills, providing real-world experience, and expediting job readiness to meet the demands of today’s fast-paced and competitive job market. With a broad impact, benefiting millions of learners from enterprises, universities, and EdTech platforms, Nuvepro’s hands-on learning platform offers access to over 1000 real-world scenarios and sandbox environments. This allows learners to actively practice, reinforce, and validate their acquired knowledge and skills.
Thriwe: Technology-driven consumer benefits marketplace
Headquarter: New Delhi
Year Founded: 2021
Thriwe stands out as a Benefits as a Service solution, presenting B2B consumer benefits seamlessly integrated with advanced technology and robust data analytics. Specializing in the loyalty and rewards domain, the company plays a pivotal role in assisting businesses in acquiring, engaging, and retaining customers.
Thriwe’s distinctive value proposition encompasses an end-to-end benefits offering, encompassing a technology platform, benefit curation and onboarding, customer experience, and service. Through its comprehensive platform, Thriwe empowers businesses to efficiently manage their loyalty programs and rewards systems, ensuring customers enjoy a seamless earn-and-burn rewarding experience for enhanced customer retention.
Fueled by a commitment to innovation and customer-centricity, Thriwe has positioned itself as a key player in the loyalty and benefits space. The company actively contributes to driving growth and fostering brand loyalty for businesses across various industries. Thriwe boasts a robust network with 200K+ partners spanning 130+ countries, serving over 3 million customers and garnering 8 million+ tractions. Noteworthy clients include HDFC Bank, Yes Bank, Axis Bank, American Express, and many more.
Cosmofeed: An all-in-one platform for creators
Headquarter: Gurugram
Year Founded: 2021
Cosmofeed stands as a comprehensive platform, providing a suite of products tailored for creators to effectively monetize both bits and full offerings of their content across diverse audiences, fostering deeper engagement within communities. The platform’s unique creator-first approach to product development positions Cosmofeed as a solution that addresses the inherent challenges within the creator workflow and distribution.
Through Cosmofeed, creators can establish premium groups and seamlessly manage or host online events using its user-friendly app. In a successful seed round conducted last year, Cosmofeed secured $1.5 million in funding, co-led by Growx Ventures, Waveform Ventures, and 9 Unicorns, with the active participation of Silk Bridge Partners (SBP), a Singapore-based investment holding company. This funding further solidifies Cosmofeed’s position as an innovative and promising player in the creator ecosystem.
vHub: Influencer Marketing AI SaaS Platform
Headquarter: Bengaluru
Year Founded: 2021
vHub.ai stands as an AI-powered Software as a Service (SaaS) platform designed to assist brands in effectively pairing with suitable influencers. The platform by vHub.ai offers comprehensive insights into influencers, their competitors, and key accounts following the Instagram page. One standout feature is the VQS score, a unique metric that has proven instrumental in helping numerous brands reduce their marketing expenses by at least 50%. The VQS score plays a crucial role in distinguishing authentic influencers from fake accounts or those with bot followers.
With a track record of servicing over 50 brands, onboarding more than 40,000 influencers, creating 5,000+ content pieces, and generating an impressive 50 million+ organic impressions, vHub.ai has established itself as a reliable and impactful platform for brands seeking successful influencer collaborations.
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