Social Panga, an integrated creative and digital marketing agency with offices in Bengaluru, Delhi/NCR, Mumbai, and Dubai, has secured the digital creative and communication mandate for Balaji Wafers, one of India’s oldest and most prominent snack brands. The account was won through a competitive multi-agency pitch.
Enhancing Digital Presence and Engagement
As part of the mandate, Social Panga will focus on enhancing Balaji Wafers’ online presence and engaging with its vast consumer base through innovative social media campaigns. Known for its wide range of delicious and high-quality snacks, Balaji Wafers aims to leverage Social Panga’s creative expertise to elevate its social media strategy.
Exciting Partnership and Innovative Strategies
“We are thrilled to partner with Balaji Wafers and bring our creative expertise to their social media platforms,” said Himanshu Arora, Co-Founder, Social Panga. “The brand has a massive lineage, and we are glad they found trust in us to lead their digital presence. Our goal now is to magnify their brand story and foster meaningful connections with their audience, in new and innovative methods.”
Ruksheen Palia, Vice President – Business & Strategy at Social Panga, expressed enthusiasm about the new partnership. “Winning Balaji Wafer’s mandate is a big achievement for us. Our objective, from a business and strategic perspective, is to increase brand awareness of Balaji Wafers by utilizing innovative storytelling and data-driven insights. Creating smart campaigns that engage their audience and result in quantifiable business development is something we are dedicated to doing.”
Commitment to Brand Enhancement
Sandeep Roy, Sr. Manager – Branding & Promotions at Balaji Wafers, commented on the collaboration, “Balaji Wafers is on a mission to become the coolest snack brand in the digital world, and I’m sure that Social Panga will make it happen! We’re big fans of their work; they’ve got this magic touch when it comes to making brands shine online. We want to create fun and flavorful digital experiences for our consumers, inviting them to interact with us across various mediums. Social Panga understands our vibe, and I believe that their expertise will surely augment our brand personality online.”
With this new partnership, Social Panga is set to drive innovative and engaging social media campaigns for Balaji Wafers, ensuring the brand’s digital presence is as flavorful and exciting as its snack offerings. The collaboration aims to create meaningful and memorable interactions with consumers, solidifying Balaji Wafers’ position as a leading snack brand in the digital age.
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