On Tuesday, Samsung India announced that it has more than 62 million customers for its Galaxy A series smartphones in India. The company also stated that with the roll-out of 5G in the country gaining momentum in 2023, residents can now take advantage of attractive EMI options to experience true 5G for a low daily cost of Rs 44, or Rs 1,320 per month.
Aditya Babbar, Senior Director of Mobile Business at Samsung India, announced that the early launch of their new 5G smartphones is a part of their strategy to make 5G their priority and aims to secure 75% of their smartphone business through 5G devices in the current year. He shared this with IANS.
“We’ve come up with multiple affordability options for our consumers, including extremely low EMIs, starting as low as Rs 44 per day for newly-launched Galaxy A14 5G.” said Aditya Babbar.
“In fact, the Galaxy A is industry’s fastest-growth smartphone series (above 10 million units). We believe the launch of Galaxy A14 5G and A23 5G will help us start the year on a strong note,” added Aditya babbar.
In the year before, the Galaxy A series was the most popular smartphone range in India.
Samsung has introduced new Galaxy A series smartphones that are designed for the 5G era and feature a large 6.6-inch screen and a 5000mAh battery for an uninterrupted entertainment experience. The company is putting high expectations on its latest 5G smartphones, the Galaxy A14 5G and A23 5G, to solidify its position as a leader in 5G technology in India. The Galaxy A14 5G comes with Samsung’s latest design and is the most budget-friendly 5G smartphone in the A series portfolio in India, starting at Rs 14,999. The Galaxy A23 5G, which is equipped with a 50MP camera with OIS, is available at a starting price of Rs 20,999.
According to Samsung, 60% of its customers in India purchase smartphones through affordability platforms, which is higher than the industry average of 40%. Additionally, Samsung Finance+ platform which was launched in 2019 is used by 80% of the customers who purchase Samsung smartphones on credit. The company also reported that it led the Indian market in 5G smartphone shipments in the previous year.