Acer is set to welcome Bollywood actor Akshay Kumar as its new brand ambassador as the technology company celebrates 50 years of global innovation and 27 years in India. The partnership comes as Acer expands beyond personal computing into a broader ecosystem of products designed for modern homes.
The association brings together Akshay Kumar’s performance-driven persona with Acer’s focus on technology and innovation. Through its House of Acer concept, the company is bringing Acer’s technology products and Acerpure’s home appliances under one ecosystem, with a focus on making everyday life smarter, easier and healthier.
Acer Expands Beyond Personal Computing
The House of Acer concept brings together products across computing and home technology. Alongside laptops and other personal computing products, the ecosystem includes televisions, air conditioners, washing machines and other home solutions.
Rather than positioning these as standalone products, Acer aims to present them as part of a broader connected home experience.
Technology Designed Around Everyday Life
Akshay Kumar’s association with Acer reflects the idea of using technology to simplify everyday routines. His schedule involving films, travel, fitness and family life has made technology an increasingly important part of his daily routine.
The partnership is centred on the belief that technology should make everyday life easier, whether it is helping people work, relax, stay comfortable or manage their homes more efficiently.
Acer Marks 50 Years of Innovation
The partnership arrives during an important milestone year for Acer, which is celebrating 50 years of global operations and 27 years in India.
Over the years, the company has evolved alongside changing consumer requirements and technology trends. Its expansion into a wider home technology ecosystem marks another step in that evolution.
Akshay Kumar and Acer Begin a New Chapter
The partnership draws a parallel between Akshay Kumar’s career and Acer’s evolution as a technology brand. Akshay has continued to adapt across different genres and generations while maintaining his relevance with audiences.
Similarly, Acer has continued to evolve its technology portfolio as consumer needs have changed.
With Akshay Kumar joining the House of Acer, the company aims to bring its five decades of technology experience into the modern home, combining its computing heritage with a broader portfolio of connected home solutions.
Leadership Comments
Speaking about his association with Acer, Akshay Kumar said, “My life is always moving. There is work, travel, fitness and family, and when I come home, I want things to be simple. Technology should make life easier, not add more to your list. What I like about Acer is that it has evolved with the way people live. The House of Acer brings together technology that can become a natural part of your everyday life, from the way you work and entertain yourself to the way you live at home. That is what makes this association exciting for me.”
Harish Kohli, President & Managing Director, Acer India Group, said, “For 50 years globally and 27 years in India, Acer has continued to evolve with the changing needs of consumers. Today, technology is no longer confined to the desk but is an integral part of how we work, relax, entertain ourselves and live. The House of Acer brings this evolution together, creating a home where technology is designed to make everyday life smarter, easier and healthier. Akshay Kumar embodies qualities such as performance, discipline, reliability and constant evolution, making him a natural partner for this next chapter of Acer.”
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