Jio Haptik, a Reliance Jio-backed conversational AI company, has launched SOLO, a new AI-native platform designed to help solopreneurs and small businesses automate marketing, sales, and customer support. The company also announced its goal of empowering more than two million solopreneurs and small businesses across India over the next three years by making AI-powered business tools more accessible.
Built for India’s Growing Solopreneur Economy
India has more than 65 million micro, small, and medium enterprises (MSMEs), many of which are operated by individuals managing every aspect of their business. From home bakers and boutique owners to freelancers, salons, clinics, service centres, coaches, and D2C brands, many entrepreneurs rely on platforms such as Instagram and WhatsApp to run their businesses.
SOLO is designed to automate key business functions, including content creation, customer engagement, lead generation, sales, and customer support, allowing business owners to focus on growth.
AI Business Team with Marketing and Sales Assistants
Unlike conventional AI assistants that respond to prompts, SOLO functions as an autonomous AI Business Team that proactively develops growth strategies based on a business’s products and customers.
The platform includes two AI teammates. Tara handles marketing activities by planning campaigns and creating content, while Ved manages sales and customer support. Together, they help businesses generate demand, engage customers, and convert leads while allowing business owners to review and approve all customer-facing activities.
Creates Content and Engages Customers Automatically
Business owners can get started by connecting their website, Instagram page, or simply uploading a product image. SOLO then analyses the business and automatically creates marketing plans, generates promotional content, designs product images, produces videos, runs advertising campaigns, responds to customer queries on WhatsApp, and follows up with leads until they convert into customers.
Built Using Feedback from Small Businesses
According to Jio Haptik, SOLO has been developed using insights from hundreds of solopreneurs along with learnings from Interakt’s customer base of more than one lakh small businesses. During its early access phase, the platform onboarded over 10,000 businesses, indicating growing interest in AI-powered business automation.
Jio Haptik’s Vision for AI Adoption
The company believes the next phase of India’s AI-led growth will be driven not only by large enterprises but also by millions of entrepreneurs using AI-powered digital teammates to build and scale their businesses with fewer resources.
Price and Availability
SOLO is available on both Android and iOS platforms. The service includes a free plan, while premium subscriptions start at ₹2,000 per month.
Leadership Comments
“Artificial Intelligence represents one of the biggest opportunities to level the playing field for entrepreneurs,” said Ahshad Jussawala, Chief Executive Officer, Jio Haptik. “For years, large businesses have had the advantage of dedicated teams across marketing, sales and customer support, while smaller businesses have had to stretch every resource to keep up. We believe accessible AI and AI Teams can change that equation at scale”.
“Just as affordable digital connectivity unlocked unprecedented entrepreneurial opportunities over the past decade, AI Teams will be the next big technological shift for powering India’s small business economy. With SOLO, we are putting an intelligent growth team in the hands of every entrepreneur – one that works around the clock to help them compete, grow and build with confidence. Our ambition is to empower more than two million solopreneurs and small businesses over the next three years,” he added.
Saumil Shah, Chief Technology Officer at Jio Haptik said, “The evolution of AI isn’t about building better agents; it’s about building systems that can take ownership of meaningful work. With SOLO, we’ve combined autonomous planning, execution, and continuous learning into an AI business team designed specifically for entrepreneurs.”
“Tara and Ved don’t just respond to prompts; they understand business context, coordinate work across marketing, sales, and customer support, and continuously work towards measurable outcomes. We believe this shift from AI agents to AI teammates will redefine how millions of businesses operate over the coming decade, he added.”
Known for their delicious cookies, founder of a small home bakery, Hirdyesh Mordani of Hirdy-Mordy said, “I was blown away by the power that Solo unleashed. I had my business setup on Solo in under 5 minutes. As soon as I uploaded a photo of my cookies and shared my Instagram page, Solo, learnt everything about my business and created stunning Instagram posts and video reels for my business in minutes. Within a few hours my first digital ad was live and a few hours later I even got my first customer. While Tara and Ved, take actions and speak to customers on my behalf, I am always in total control of the actions they take.”
Also read – Stratbeans Upgrades LXP Platform With AI-Driven Predictive Workforce Intelligence
Join us on LinkedIn for quick updates – FYI9 News LinkedIn
