American Express in India has partnered with Magic Bus India Foundation to equip young people with employability and digital skills, supporting their transition into sustainable careers in an increasingly technology-driven economy.
Launched in FY 2024–25 as a three-year initiative, the partnership aims to empower nearly 3,000 youth across Bengaluru and Delhi NCR with industry-aligned technical training and essential life skills. The program focuses on bridging the skills gap by combining digital education with structured employability development.
Industry-Relevant Technical Training with Life Skills Integration
Participants receive job-readiness training in high-demand technology domains including Cloud Computing, Artificial Intelligence, Cybersecurity, and IT Fundamentals. Alongside technical capabilities, the curriculum emphasizes transferable life skills such as communication, adaptability, problem-solving, collaboration, and decision-making.
The program also integrates digital and financial literacy, preparing participants not only for entry-level roles but for long-term professional growth in service-oriented and customer-centric industries.
Early Outcomes Show Strong Placement and Retention
In its first year, the initiative has delivered encouraging outcomes, including high training completion rates, job placements, and sustained employment retention. Structured mentorship, sector-specific orientation, and interview preparation modules are embedded within the framework to ensure smoother transitions into the workforce.
Post-placement support plays a critical role in the model, offering continued guidance to help participants stabilize in their roles and advance professionally.
Transformative Impact at the Individual Level
One participant, a Bachelor of Computer Science and Engineering graduate, joined the program seeking practical exposure and improved workplace readiness. Through the Tech Fundamentals and Employability Skilling Program supported by American Express, she gained hands-on knowledge in emerging technologies such as Cloud Computing and Artificial Intelligence while strengthening professional skills including teamwork and communication. She now works as an Associate Data Engineer at an IT firm, underscoring the initiative’s real-world impact.
Strengthening India’s Digital Workforce
As India accelerates toward a digital-first economy, corporate–nonprofit collaborations like this reflect a growing emphasis on workforce readiness and inclusive growth. By combining technical upskilling with life skills and structured placement pathways, American Express and Magic Bus India Foundation aim to create sustainable employment opportunities and enhance youth participation in the digital economy.
Leadership Quotes
“At American Express, we’re committed to creating pathways to economic opportunity and growth in the communities where we live and work. Through our partnership with Magic Bus India Foundation, we’re helping young people gain the skills and confidence to succeed in today’s rapidly evolving job market,” said Sanjay Khanna, CEO and Country Manager, American Express India.
Jayant Rastogi, Global CEO, Magic Bus India Foundation said, “With support from American Express, we’re enabling youth from communities to develop essential digital, life, and employability skills. This initiative is transforming their confidence and ability to access meaningful careers, helping them contribute more fully to their families and communities.”
With nearly 3,000 beneficiaries targeted over three years, the partnership represents a long-term investment in building resilient, future-ready talent across urban India.
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