boAt, India’s leading audio and wearables brand, in collaboration with Google, has announced the launch of the #boAtGeminiChallenge — a nationwide creative competition that invites young Indians, creators, and students to leverage Google’s advanced AI models in the Gemini app to design high-impact advertisements showcasing how boAt has become an inseparable part of Indian homes.
A New-Age Fusion of Creativity and AI Innovation
The #boAtGeminiChallenge is a first-of-its-kind initiative that blends artificial intelligence and brand storytelling to empower India’s creative community. By combining boAt’s youthful, pop-culture-driven identity with Google’s Gemini AI technology, the campaign aims to inspire a new generation of creators to express their imagination through smart, tech-enabled storytelling.
Rolling out in two exciting phases from October 6 to October 12, 2025, the campaign offers participants an opportunity to reimagine advertising through Google’s most advanced AI tools, including Gemini 2.5 Flash (Nano Banana) for print ads and Veo 3 for generative video storytelling.
Phase 1: Nano Banana Print Ad Challenge
In the first phase, participants will take part in the Nano Banana Print Ad Challenge, where they must design creative print ads using Gemini 2.5 Flash (Nano Banana), Google’s AI image editing tool integrated within the Gemini app. Creators can choose from various product-feature combinations, including:
– Active Noise Cancellation (ANC) in headphones
– Heavy bass in boAt speakers
– Fitness tracking in smartwatches
– Immersive sound experiences in boAt soundbars
Each ad must creatively reflect real-life lifestyle moments that showcase how boAt products fit seamlessly into everyday Indian life — from morning workouts to late-night music sessions.
Phase 2: VEO 3 Video Ad Challenge
The second phase, the VEO 3 Video Ad Challenge, elevates the competition by inviting participants to create AI-generated video ads using Google’s Veo 3 generative video model in the Gemini app. This phase encourages storytellers to depict boAt products as part of India’s dynamic and diverse culture — spanning geographies, celebrations, and everyday experiences.
Empowering India’s Creative Generation
Speaking about the campaign, a boAt spokesperson said, “Our vision is simple yet bold: to unlock the creative potential of every Indian, across tiers and cultures. Since marketing and advertising today are powerful storytelling mediums, there could be no better opportunity than the #boAtGeminiChallenge to take our collaboration with Google and ad-making to the next level through a smart blend of technology, creativity and innovation.”
Rewards and Recognition
The #boAtGeminiChallenge offers ₹10 lakh in total cash prizes, divided equally across the two phases — ₹5 lakh for Phase 1 and ₹5 lakh for Phase 2. Winners will also receive exclusive boAt products, Google Gemini subscriptions, and special merchandise as part of the reward program.
Phase 1 winners will be announced on October 15, 2025, while the Phase 2 results will be revealed at a later date.
Celebrating the Intersection of Technology, Culture, and Creativity
The #boAtGeminiChallenge represents more than a contest — it is a cultural and technological movement that redefines how brands and audiences co-create in the digital age. By combining AI-driven creativity with India’s vibrant youth energy, boAt and Google are setting a new benchmark for tech-enabled storytelling and brand innovation.
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