Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, continues to elevate its unique Sport-o-Tainment marketing strategy through impactful new partnerships. In its latest move, Haier India has announced its first-ever team collaboration in the Indian T20 League by partnering with Gujarat Titans as the Official Electronics Partner for the ongoing and highly anticipated Indian T20 League 2025 season.
Forging Deeper Connections with India’s Cricket Audience
The partnership marks a significant milestone in Haier’s continued commitment to forging deeper connections with India’s diverse and passionate cricket audience. Gujarat Titans, known for their strong team spirit and rapid rise in popularity, mirror Haier’s core values of innovation, high performance, and customer-centricity, making this collaboration a natural fit. Much like Haier, Gujarat Titans embody the challenger spirit — disrupting the game with confidence, winning over new-age audiences, and fast becoming a favourite among young fans. While Haier holds the highest regard for all teams in the league, this partnership uniquely complements its vision of engaging meaningfully with India’s evolving sporting and cultural landscape.
Strengthening Brand Visibility through Sport-o-Tainment
This association reinforces Haier’s innovative Sport-o-Tainment strategy, placing the brand at the center of one of India’s most dynamic and celebrated sporting events. With a startup mindset and a growth-driven approach, Haier thrives on agility, bold thinking, and meaningful connections — qualities that closely align with the Indian T20 League’s energy and cultural relevance. The partnership enables Haier to enhance brand visibility, foster authentic engagement, and connect more deeply with digitally savvy consumers across the country.
Building a Future-Facing, Culturally Relevant Brand
More than just a marketing alliance, this association reflects Haier’s strategic intent to grow its footprint in India by staying culturally relevant and deeply connected to consumer aspirations. It provides a powerful platform to engage with a young, entrepreneurial generation that is shaping modern homes. By integrating technology, entertainment, and sport, Haier continues to build a future-facing brand that leads with innovation and resonates deeply with the aspirations of tomorrow’s India.
Haier’s Growing Legacy of Sport-Driven Marketing Initiatives
Over the years, Haier India has actively reinforced its commitment to Sport-o-Tainment by partnering with some of the world’s most prestigious sporting platforms, including the ICC Men’s Cricket World Cup, the Indian Premier League, and Roland-Garros (French Open). These high-impact associations have played a pivotal role in strengthening Haier’s brand visibility, building emotional resonance with sports-loving consumers, and driving deeper engagement across diverse audience segments. With its latest partnership with Gujarat Titans, Haier aims to tap into the unmatched excitement of the Indian T20 League while further strengthening its connection with the next generation of modern Indian households.
Haier India’s Leadership Comments on the Collaboration
Commenting on the new association, Mr. NS Satish, President at Haier Appliances India, said, “At Haier India, we are constantly seeking powerful platforms that enable us to connect with consumers in more meaningful and culturally relevant ways. Cricket — and especially the Indian T20 League — presents a unique opportunity to engage deeply with millions of passionate fans across the country. Our partnership with Gujarat Titans, a young team that mirrors our challenger mindset, bold outlook, and growth ambition, is a natural fit. Both brands share a deep commitment to performance, innovation, and connecting with new-age audiences. As we step into the Indian T20 League 2025 season as the Digital Streaming Sponsor on JioHotstar, we’re confident this new collaboration will not only amplify our brand presence but also help us build stronger bonds with next-gen Indian consumers. We wish the Gujarat Titans all the very best for a thrilling season ahead.”
