Prittec has appointed Unaez Quraishi as its Country Head for India, with responsibility for building the brand’s awareness and expanding its presence across the Indian market.
Prittec is a Taiwan-based company involved in the design and manufacture of electronic and computing solutions. Its product portfolio includes laptops, All-in-One PCs, Mini PCs, monitors, motherboards and related hardware.
Prittec Plans to Expand Its Branded Product Line in India
Headquartered in Taiwan, Prittec operates a manufacturing base in China and maintains local sales service across the Asia-Pacific region, India, Turkey, Europe and Latin America.
The company has been present in India through its operations for some time and is now bringing its own branded product line to the Indian market. The products are being manufactured locally under a Made in India approach, marking a new phase in Prittec’s India presence.
Focus on Affordable and AI-Enabled Computing
Prittec’s India strategy is centred on value for money, with a focus on younger and technology-fluent consumers.
The company’s approach also places emphasis on AI-enabled computing. Its products across the range are being positioned as technology-oriented and AI-focused, reflecting the company’s view of changing expectations among Indian device buyers.
Quraishi to Lead Nationwide Expansion
Unaez Quraishi’s mandate covers the overall Indian market. Under his leadership, Prittec plans to widen the reach of its computing portfolio across institutional, retail and commercial channels.
The portfolio includes high-performance laptops, All-in-One PCs, compact Mini PCs, enterprise desktop systems, commercial display monitors and integrated IT hardware solutions.
Prittec is also placing particular emphasis on expanding into Tier-2 and Tier-3 markets.
Unaez Quraishi Brings Over 30 Years of Industry Experience
Quraishi brings more than 30 years of experience in the technology industry. He was instrumental in launching the ASUS brand in India and has developed a network across three to four major brands during his career.
His previous senior assignments include roles with Acer Saudi Arabia, Microsoft Saudi Arabia and AMD. His experience also includes operational responsibility across Qatar, Oman and Bahrain, along with nationwide distribution leadership for tier-one smartphone brands including Motorola and Lenovo.
Prittec Targets Long-Term Growth in India
Speaking about Prittec’s ambitions in India, Quraishi said the company’s approach is focused on the long term. He highlighted the company’s Made in India products and the investment behind its India strategy.
The objective, according to Quraishi, is to offer high-quality products at affordable prices across a wide range.
Manufacturing Capabilities to Support India Strategy
Quraishi also pointed to Prittec’s position as a direct manufacturer as a key strength for its India strategy. According to him, the company’s own manufacturing facility provides product and technology knowledge that can be brought to the Indian market.
Prittec plans to translate this manufacturing capability into products that are positioned at prices consumers can afford.
Prittec Has Pan-India Service Infrastructure
The company already has its service infrastructure in place in India. Quraishi said Prittec has established a service centre covering Pan-India operations.
The company has introduced three to four models initially, with more products expected to follow.
Prittec Focuses on Tier-2 and Tier-3 Markets
With its initial models reaching retail shelves, Prittec is preparing to expand further across India, with Tier-2 and Tier-3 markets forming an important part of its plans.
Leadership Comment
Speaking about Prittec’s expanded play in the Indian market, Mr. Unaez Quraishi, Country Head said, “I am genuinely excited to bring this brand into India. Consumers here have grown considerably more technology-oriented, and the segment of educated, value-conscious buyers wanting high-end products keeps expanding. Given how strong our technology is and how cost-effective our offering is, this feels like precisely the right moment for a brand like Prittec to enter this market.”
He pointed to the current volatility in supply as an added opening. “The market right now is fairly unsettled, and the availability of the right products simply isn’t where it should be. What we’re bringing to the table, both in price and in quality, is something buyers haven’t really had access to before. It’s a level of value that others aren’t yet able to match.”
The appointment of Unaez Quraishi as Country Head comes as Prittec looks to strengthen its India presence through its Made in India product approach, computing portfolio and focus on affordable, AI-enabled technology.
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