TCL Electronics, a global leader in consumer electronics and the world’s second-largest TV brand, made a grand showcase at CES 2025, unveiling its groundbreaking innovations across display technologies, AI advancements, and smart home ecosystems. From revolutionary QD-Mini LED TVs to futuristic AR glasses, TCL reaffirmed its commitment to delivering smarter, healthier lifestyles while inspiring global innovation.
Revolutionizing Display Technologies
TCL’s flagship product, the X11K QD-Mini LED TV, showcased the pinnacle of home entertainment with over 14,000 local dimming zones and breathtaking clarity. Its All-domain Halo Control Technology ensures vivid, lifelike visuals, while an audio collaboration with Bang & Olufsen offers an immersive cinematic experience. Also featured were the world’s largest QD-Mini LED TV, the 115” QM891G, and the R83 Professional Monitor Series, which caters to gaming enthusiasts with pixel-level precision.
TCL’s innovations extend beyond TVs with its award-winning NXTPAPER 4.0 technology, designed to reduce eye strain while maintaining exceptional visual quality. This technology debuts in the TCL NXTPAPER 11 Plus Tablet and is set to expand to more mobile devices. Additionally, the RayNeo X3 Pro Smart Glasses introduce a compact, standalone AR experience, signaling a leap forward in augmented reality innovation.
Pioneering AI and Smart Connectivity
TCL’s AI-powered offerings took center stage with the introduction of TCL Ai Me, the world’s first modular AI companion robot. Designed with a detachable space capsule base, Ai Me combines companionship with intuitive smart living features, adapting to users’ needs through personalized interactions.
In an industry first, TCL announced that its flagship TV series would integrate Google’s Gemini model, enhancing the Google TV experience with intelligent, immersive features set to debut in 2025. Connectivity solutions like the LINKHUB HH516 5G AI CPE Router ensure higher throughput and lower latency, while the innovative D1 Series Smart Lock redefines home security with features like palm vein recognition and integrated video doorbells.
Sustainability and Smart Living
TCL’s commitment to sustainability was evident in eco-friendly remote controls made from recycled tea leaves and cardboard furniture used in its CES pavilion. The company’s Smart Home Energy Management Solution (HEMS) combines solar panels, energy storage, and heat pumps for efficient energy use, showcasing TCL’s vision for intelligent and eco-conscious living.
The FreshIN 3.0 Air Conditioner introduces a liftable fresh air inlet, enhancing indoor oxygen levels and promoting healthier living, while the FREE BUILT-IN Refrigerator and P680 Washer-Dryer Set optimize modern kitchen and laundry spaces with sleek, efficient designs.
Global Partnerships and Recognition
TCL’s partnership with the NFL and its collaboration with Hall-of-Famer Charles Woodson at CES underscored its engagement with younger generations and sports enthusiasts. These efforts reflect TCL’s robust global presence, which saw it rank second globally in TV shipments and lead the North American market in retail sales volume through 2024.
With a diverse portfolio and a focus on cutting-edge technology, AI innovation, and sustainability, TCL is shaping a future of smarter, healthier living and inspiring greatness across the globe.
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