Exotel, a leading provider of AI-powered customer engagement and experience solutions, has successfully concluded its flagship event, EngageX 2024, with a groundbreaking announcement: the launch of Ameyo by Exotel, the Kingdom’s first local cloud for Customer Experience (CX), integrated with local telephony and AI. This launch marks a transformative moment for businesses in Saudi Arabia, aligning with the nation’s Vision 2030 strategy to enhance digital infrastructure and customer service standards.
Revolutionizing CX with Local Cloud and AI
The new CX cloud and AI-powered enterprise communication platform provide businesses with unprecedented speed, security, and scalability. By offering a locally hosted cloud, Exotel enables faster and more reliable customer interactions, reduced latency, and full compliance with Saudi Arabia’s stringent data protection regulations. This solution empowers businesses to deliver personalized, scalable experiences while ensuring data security, critical for enterprises in the region.
Commitment to Saudi Arabia’s Vision 2030
Shivakumar Ganesan, Co-founder and CEO of Exotel, highlighted the significance of the launch, stating, “The launch in Saudi Arabia signifies our commitment to fostering digital transformation across the region. By providing locally hosted, AI-powered solutions, businesses can meet the evolving needs of their customers while adhering to the Kingdom’s regulatory requirements.”
Krishnendu Paul, Senior Director of Operations & Business Strategy at Solex Plus –“The integration of Exotel’s first local cloud for Customer Experience (CX), combined with local telephony and AI, will significantly enhance our customer experience. It will enable us to deliver faster, more personalized interactions while ensuring the highest standards of data security and scalability.”
AI-Powered Innovation and Data Security
The platform also integrates AI-driven customer engagement features, including voice-based assistants and predictive analytics, delivering smart, responsive, and personalized customer experiences.
Awais Ahmad, IT & PMO Director at e& enterprise, emphasized the transformative impact of AI: “AI and technology are reshaping how we connect with customers, making interactions more personalized, responsive, and meaningful. From predictive insights to 24/7 support, these innovations are transforming customer experiences across Saudi Arabia. With Vision 2030 leading the way, businesses here have the unique opportunity to use AI not just to meet customer needs, but to truly elevate the way they engage, creating experiences that are smarter, faster, and more connected.”
With local data hosting, businesses can rest assured that their customer data remains within the Kingdom, meeting the highest standards of security and compliance.
Scalable Solutions for Diverse Sectors
Designed to support businesses of all sizes, the local cloud infrastructure offers flexibility and scalability, particularly beneficial during high-traffic periods. This solution is expected to play a key role across various industries, including BFSI, retail, healthcare, e-commerce, hospitality, and BPO, as demonstrated by sector leaders at EngageX 2024.
Driving Digital Transformation with Ameyo by Exotel
Sachin Bhatia, Co-founder and Chief Growth Officer of Exotel, commented on the broader implications, saying, “The introduction of this local cloud infrastructure with added Generative AI capabilities brings a new level of insights, automation, security, and scalability to customer interactions. We’re happy to be at the forefront of driving digital transformation in Saudi Arabia and look forward to empowering businesses and contact centers with the tools to grow securely and efficiently.”
EngageX 2024 showcased how Exotel’s new local cloud infrastructure and AI solutions are set to elevate customer communication standards in Saudi Arabia. This launch not only addresses the Kingdom’s data privacy and security concerns but also provides businesses with powerful tools to enhance customer retention and satisfaction, driving growth in the era of digital transformation.
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