Acer Group, a global leader in IT and technology solutions, has officially entered the consumer electronics market in India with the launch of its new brand, Acerpure. At a high-profile event in Bengaluru, Acerpure India showcased a range of innovative and cutting-edge consumer electronics and home appliances designed specifically for the Indian market.
The launch event was attended by prominent figures from Acer Group and its partners, including Mr. Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group; Mr. Harish Kohli, President & Managing Director of Acer India; Sudhir Goel, Chief Business Officer, Acer India; Stanley Kao, President, Acerpure Inc.; Vasudeva G., Director, Acerpure India; and Sunil Vachani, Co-founder and Executive Chairman from Dixon Technologies.
Acerpure India is set to redefine consumer appliances with a comprehensive array of products designed to enhance everyday living. The product lineup includes:
- Acerpure TVs: Featuring state-of-the-art technology, these TVs come in four sizes (32, 43, 55, and 65 inches) and offer enhanced contrast, deeper blacks, dazzling brightness, Dolby Atmos sound clarity, a thin bezel design, multiple connectivity options, and a powerful processor. Future models will include OLED TVs, Mini LED TVs, and Gaming TVs.
- Acerpure Cool Air Purifiers: Promising ‘pure breath,’ these purifiers offer cutting-edge technology to ensure clean and healthy air.
- Acerpure Amrit Water Purifiers: Providing ‘pure water,’ these purifiers guarantee safe and refreshing hydration.
- Acerpure Cozy Air Circulator Fans: Designed for ‘pure comfort,’ these fans ensure optimal air circulation.
- Acerpure Clean Vacuum Cleaners: Delivering ‘pure feel,’ these vacuums offer pristine cleanliness for any home.
- Personal Care Products: Including hand-held vacuum cleaners, robotic vacuum cleaners, hair dryers, and hair stylers.
Highlighting the event was the unveiling of the flagship Acerpure TV, which promises an immersive viewing experience with advanced features tailored to the discerning Indian consumer.
In addition to the product launches, Acerpure India announced a strategic Make-In-India partnership with Dixon Technologies. This collaboration will see Dixon Technologies manufacturing Acerpure products, starting with state-of-the-art TVs, at its facilities in India. This partnership supports India’s push for self-reliance and global competitiveness in electronics manufacturing, aligning with the Make in India initiative. It aims to uphold high-quality standards while contributing significantly to India’s economic growth by leveraging local talent and fostering job creation.
As part of its ongoing commitment to the Indian market, Acerpure India plans to diversify its offerings by introducing a range of products including refrigerators, air conditioners, washing machines, and more. This strategic expansion reflects Acerpure’s dedication to providing comprehensive solutions for modern living.
Price and availability Acerpure
Acerpure Air Purifiers start at Rs 9,990, and Acerpure Cozy Air Circulator Fan starts at Rs 7,490. Both products are available for purchase from the Acer Online Store, Acer Exclusive stores, and other leading online e-commerce platforms. Other Acerpure products, including TVs, water purifiers, vacuum cleaners, and personal care items, will be available in the market in the coming months.
As Acerpure embarks on its journey in India, the company remains steadfast in its mission to enrich the lives of consumers with innovative solutions, ensuring a sustainable and prosperous future.
Commenting on Acerpure’s launch in the Indian market Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group., said, “We are excited to launch Acerpure in India. The Indian market holds immense potential for Acerpure’s growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on Make-In-India.”
Harish Kohli, President, & Managing Director of Acer India, expressed his enthusiasm about the launch, “As we embark on this transformative journey with Acerpure’s debut in India, we are exhilarated by the opportunity to contribute to the nation’s burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future.”
Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies expressed, “Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India’s self-sufficiency and global competitiveness in the electronics sector. Aligned with the ‘Make in India’ initiative, our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to delivering high-quality, Made in India products, marking a notable milestone in our relentless pursuit of excellence.”
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