JioCinema, the digital streaming partner for the upcoming 2024 Indian Premier League (IPL) season, has successfully onboarded 18 sponsors and 250 advertisers. Among the key sponsors, Dream11, the fantasy sports platform, stands as the co-presenting sponsor, alongside notable names such as Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, and others.
In a recent press release, JioCinema revealed ongoing discussions with multiple brands poised to join as associate sponsors before the IPL’s commencement on March 22. Noteworthy brands across various sectors, including FMCG giants Britannia and Parle Products and automotive leaders Maruti and Apollo Tyres, have committed to advertising on the platform.
JioCinema attributes the surge in digital advertising interest to its concerted efforts to facilitate smoother advertising processes and deliver a top-notch viewing experience for the IPL. The platform has observed increased digital spending from FMCG and automotive brands, traditionally inclined towards linear mediums, indicating a shift toward digital advertising.
A spokesperson from Viacom18 commented, “While last year showed us digital came of age, this season of the TATA IPL is telling us a story that digital is going to be everyone’s primary choice, be it for viewing or advertising. It is beyond doubt that India now prefers watching the TATA IPL on their mobile devices and Connected TVs and advertisers have skewed their spends towards where the consumers are. The aggressive innovation that we are bringing to the TATA IPL viewing experience, coupled with the efforts we have invested in removing barriers to advertising on digital and democratising it, promises digital ad spending to only head on an upwards trajectory from here every season.”
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