Lexar, a renowned global brand in memory and storage solutions, is set to present its extensive lineup of high-performance imaging cards at the Consumer Electronic Imaging Fair (CEIF) Mumbai 2024. Recognized as India’s largest Consumer Electronic & Imaging Show, the event is organized by the All India Photography Trade and Industry Association and will be hosted at the Jio World Convention Centre in Mumbai from January 11th to 13th, 2024. Lexar’s participation is in collaboration with World Media Corporation, an established reseller of memory cards in Mumbai.
High-Performance Memory Cards for Imaging Professionals
Designed for professional photographers and videographers seeking top-tier performance, Lexar’s high-performance memory cards and card readers will be a highlight at the event. The innovative portfolio includes cutting-edge CFexpress cards, SDXC, microSD, card readers, and portable SSDs. These products seamlessly integrate with various professional cameras, camcorders, and drones, offering blazing-fast read and write speeds with massive storage capacities. Known for durability, weather-sealing, and shock-proof features, Lexar’s memory cards ensure data protection even in harsh conditions. The products are currently available through national distributors Redington Ltd., New Color India Films, and Creative NewTech Ltd. in India.
Empowering Content Creation in India
Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent at Lexar said, “The massive proliferation of digital platforms and usage of social media channels has played a crucial role in the surge of content creation and growth of the photography and videography market in India. The tremendous growth in the content creation industry is directly proportional to the growing demand for high quality memory and storage solutions that can store, protect, and transport files at faster speed. Our robust portfolio in photography and videography, enables both the professional and the enthusiast to get their best shot and accelerate their workflows.”
Highlighting Lexar’s Offerings at CEIF
Lexar will showcase its world’s fastest Professional CFexpress™ Type B Card DIAMOND series at CEIF, boasting a stunning speed of 1900 MB/s read and 1700 MB/s write. This series is designed for professionals requiring powerful performance and accelerated post-production workflows.
For Type-A users, Lexar will display its range of Professional CFexpress™ Type A Card GOLD series, featuring a Video Performance Guarantee 400 (VPG 400) for capturing high-quality data and cinematic-quality 8K videos. With minimum write speeds of 700 MB/s & 800 MB/s and a read speed of up to 900 MB/s, these cards are ideal for high-speed continuous shooting and stable video recording.
The Professional SILVER PRO SDXC™ UHS-II Card will also be showcased, setting a new benchmark in V60 class performance with speeds of 280 MB/s read and 160 MB/s write. With capacities ranging from 64GB to 1TB, this card caters to varying needs.
Engaging with Customers and Showcasing Innovations
Fissal Oubida added, “As the consumer landscape continues to evolve, we remain dedicated to empowering various segments, including vlogging, professional photography, videography cinema, and OTT. Through our participation at CEIF 2024, we aim to engage directly with our customers, enabling them to experience the full potential of our products. This event is a great opportunity for Lexar to connect with our customers and exhibit our continued commitment to delivering cutting-edge imaging solutions. Our presence at this event not only allows us to reinforce our existing relationships and build new ones but also provides a platform to showcase our latest memory and storage technologies.”
Also read – Fire-Boltt DREAM Wristphone unveiled: A Revolution in Wearable Tech
Join our WhatsApp News Channel for quick updates – FYI9 News WhatsApp Channel
