Affle (India) Ltd. has introduced a powerful new tool on its performance-focused Apple Search Ads (ASA) management platform, Newton. This innovative GenAI tool empowers advertisers to connect with vernacular audiences searching for iOS apps on the App Store in their native languages. Advertisers leveraging Newton for iOS user acquisition can now access highly relevant keywords in specific countries and languages, allowing them to target users who don’t primarily search in English.
By incorporating an AI-driven multilingual keyword strategy, advertisers can expand their iOS app’s user base and gain a competitive edge, particularly in regions with diverse language speakers, such as APAC, EMEA, and LATAM. Newton’s multilingual keyword recommendation currently supports 20 languages, including Hindi, Arabic, Turkish, Bahasa, Japanese, and Spanish, across 61 countries like Saudi Arabia, UAE, Canada, and Mexico.
Viraj Sinh, Co-Founder & Managing Partner (International) at Affle’s MAAS Platform and Head for Newton, commented on the launch, stating, “The new-age digital mobile users are spread across the globe and many come from non-English speaking countries. These users navigate and interact with apps in their native languages. It makes mastering keyword search for app discovery and installs crucial for marketers to expand their user base, particularly in regions with people who speak diverse languages. With Newton, we have envisioned a more AI and data-driven future for ASA. The GenAI-powered multilingual keyword recommendations tool empowers advertisers to automate, grow and scale their ASA campaigns by accelerating keyword research and accessing hundreds of relevant, native words for their app instantly, going beyond the manual processes.”
Leading clients across various industry categories, including eCommerce & Retail, FinTech, Banking & Insurance, Gaming, and FoodTech, have already experienced success with Newton’s capabilities for their marketing growth endeavors.
Sneha Chaudhary, Assistant Manager, eCommerce, retail, digital & omnichannel at Landmark Group, expressed their satisfaction, saying, “Newton’s multilingual keyword-based strategies, intelligent competition insights, and precise keyword recommendations, coupled with a comprehensive view of metrics, empowered us to attain our critical conversion objectives for the campaign while keeping it cost efficient. We are delighted to work with a partner like Newton to help us reach more premium customers,”
Urmesh Chandra, Head of Digital Marketing at PolicyBazaar.com, shared their success using Newton for marketing growth, stating, “Newton has helped us to reach high-quality users by optimizing Apple Search Ads campaigns, driving higher leads post app downloads. The keyword recommendation tool and smart optimization rules on core keywords have helped us grow our customer base, maintain our overall CPA and be more efficient.”
On Newton, iOS app advertisers can run and optimize their Apple Search Ads campaigns for better bottom-of-the-funnel campaign goals, such as app installs, user activation, and product purchases. The introduction of the multilingual keyword recommendation tool aligns with Affle’s vision and commitment to delivering significant value in the iOS ecosystem.
Also read – Acer Muvi 125 4G E-Scooter Sensationalizes Indian Electric Vehicle Market, Tough Competition Ahead
Join our WhatsApp News Channel for quick updates – FYI9 News WhatsApp Channel
