Addverb, a prominent global provider of comprehensive warehouse automation solutions, has entered into a strategic partnership with Logsquare, a leading system integrator specializing in logistics solutions. This collaboration is geared towards bolstering their footprint in the Middle East, particularly in the GCC and Iraq markets. By harnessing their respective strengths, both companies aim to deliver top-tier automation solutions to their clientele.
Addverb specializes in delivering end-to-end intralogistics automation solutions that leverage cutting-edge technologies such as Industry 4.0, IoT, and robotics. With an extensive portfolio, the company offers a distinctive blend of fixed and mobile automation systems, underpinned by robust enterprise software. This allows them to cater to a diverse array of industries.
Logsquare, on the other hand, excels in providing comprehensive integrated solutions and consulting services that optimize logistics operations. Renowned in the Middle East, Logsquare brings local engineering and implementation expertise, fortified by a solid European foundation.
The core focus of the partnership centers on the integration of Addverb’s Autonomous Mobile Robots (AMRs) portfolio, along with software like the Fleet Management System (FMS), into Logsquare’s complete solutions for their customer base.
Commenting on the partnership Mr Pieter Feenstra, CEO, of Addverb EMEA said, “We are thrilled to partner with Logsquare to expand our reach in the GCC and Iraq markets. After opening our own office in Dubai for total solutions headed by Varun Visruthan, we are excited to also offer our mobile portfolio to a renowned partner like Logsquare to accelerate our growth in this region. We are eager to collaborate with them as their expertise in logistics and integration will complement our expertise in automation and robotics, allowing us to offer a comprehensive solution to our customers.”
Also, Mr. Jacques Adem, Managing Director, Logsquare said, “This partnership is a venture between a distinguished regional intralogistics player and a promising OEM with a diversified forward-looking technology. Logsquare is seeking to enrich its solutions and product portfolio with Addverb’s AMRs. This will enable us to further boost our offerings and combine applications”, the main value addition will be on our client side in MENA whereby we will be able to join the differentiators of both entities, local engineering and execution capabilities paired with reliable cutting-edge technology.”
The partnership between Addverb and Logsquare holds the promise of delivering a diverse range of state-of-the-art automation solutions to Middle East customers. These solutions are designed to streamline supply chains, optimize operational efficiency, and boost overall bottom lines. Both companies eagerly anticipate the beginning of this journey and look forward to a fruitful and enduring collaboration.
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