The rapid expansion of artificial intelligence technologies has led to fierce competition among tech companies. OpenAI, with its ChatGPT, currently leads the race, and many other companies are striving to secure their share of the pie. While Apple was perceived to be slow in AI development, recent information reveals a different story. The company is now actively seeking talent in the field of generative AI, a domain where it previously seemed disengaged. Job advertisements have surfaced, not just in the United States, but also in Europe and Asia, pointing towards Apple’s growing interest in this area.
One job posting explicitly mentions the company’s focus on applied ML research, emphasizing training large-scale language and multimodal models on distributed backends, efficient deployment of compact neural architectures like transformers on devices, and developing personalized learning policies that uphold user privacy.
Though Apple’s specific plans for AI are still undisclosed, speculations indicate that it could enhance Siri’s capabilities and intelligence. While AI chatbots are prevalent, none of them offer voice assistant features. If Apple can implement this technology ahead of its competitors, it has the potential to elevate Siri’s already advanced voice assistant experience to an entirely new level. As the competition intensifies, Apple’s strides in generative AI signal an exciting future for the company’s AI ambitions.
