ZEISS India, renowned for its commitment to cutting-edge technology and optical excellence, has joined forces with Social Panga to launch an innovative campaign introducing their revolutionary product, ZEISS Light 2 Progressive lenses.
The brand has introduced a groundbreaking video experience, marking a significant milestone in video production. This visionary project was conceptualized and executed by Social Panga through their production house, The Yellow Shutter. The advertisement showcases remarkable creativity, aimed at the launch of ZEISS Light 2 Progressive lenses in the Indian market.
You can watch the campaign here – https://www.youtube.com/watch?v=g_RJHUe1blY
The ad film was meticulously crafted to match the lenses’ premium and technologically advanced features with an equally high-quality visual representation. As a result, the video not only presents the product but also ignites the viewer’s imagination. This collaboration underscores ZEISS’ unwavering commitment to transforming precision into a captivating visual narrative, aimed at both informing and delighting the audience.
The latest from tech pioneers transcend conventional spectacle lenses. They exemplify ZEISS’ dedication to enriching people’s lives through exceptional vision solutions. These lenses boast advanced design, optimized visual fields, and seamless transitions, offering a groundbreaking vision correction experience. They are engineered to seamlessly adapt to various viewing distances, making them an ideal choice for modern, digital, and active lifestyles.
Addressing this exciting collaboration, Ritesh Dwivedi, Head of Marketing at Carl Zeiss Vision Care India, stated, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”
Himanshu Arora, Co-Founder, Social Panga, said, “ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”
Discover the world of ZEISS Light 2 Progressive lenses through this stunning video and experience the future of vision firsthand. The campaign is released across social media platforms and has received a positive response from users.
Also read – NETGEAR Launches its Enterprise-Class M4350 Series AV Switches at InfoComm India
Join our WhatsApp News Channel for quick updates – FYI9 News WhatsApp Channel
