YouTube is currently conducting tests on a new 1080p Premium tier, aiming to offer Android and Google TV users an enhanced bitrate for an even better video quality experience. This exclusive feature is available only to YouTube Premium members, providing them with the opportunity to enjoy videos with extra crispness and clarity.
The discovery of this new tier occurred earlier in the year when some users noticed the option appearing on their screens. It was later confirmed that the feature was being tested specifically for a selected group of iOS users. Google opted for the iOS operating system as a testing ground not only for this particular feature but also for various other functionalities.
Speculation arose when rumors suggested that YouTube might limit 1080p playback to premium subscribers. However, Google clarified that the 1080p Premium tier is indeed a perk exclusively available to YouTube Premium subscribers.
The key advantage of the 1080p Premium tier lies in its higher bitrate compared to the standard 1080p option. This improvement ensures that videos play at a higher quality with reduced buffering. Users with high-speed internet connections and large television screens benefit the most from this enhancement, as it guarantees a smoother and more enjoyable viewing experience.
The introduction of the 1080p Premium tier and its expansion to Android and Google TV devices serves as a strategic move by Google to promote subscriptions to YouTube Premium. Following last year’s price increase for the family plan, there may have been cancellations from some users. However, by continuously enhancing the platform and offering exclusive features like the 1080p Premium tier, YouTube aims to provide a superior viewing experience and attract new subscribers.
