Xiaomi India has recently announced its collaboration with Bollywood actor Disha Patani, who will serve as the brand ambassador for Xiaomi’s range of audio and mobile accessories. This partnership comes just ahead of the highly anticipated launch of the Redmi Buds 4 Active next week.
Following the recent appointment of Pankaj Tripathi as the brand ambassador for Redmi smartphones, Xiaomi continues to strengthen its association with renowned personalities.
In the upcoming campaign for the Redmi Buds 4 Active, Disha Patani will showcase her fearless spirit through daring stunts. The campaign aims to highlight the exceptional audio immersion and advanced features of the Redmi Buds 4 Active, positioning them as the ultimate wireless earphones.
By teaming up with Disha Patani, Xiaomi India aims to enhance its brand presence and captivate consumers with its innovative audio and mobile accessories.
Anuj Sharma, Chief Marketing Officer at Xiaomi India, Expresses a Warm Welcome to Disha Patani into the Xiaomi Family, “Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tag line, ‘Rise. Never Fall.’ We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers.”
