Veira, a leading Original Design Manufacturer (ODM) and Original Equipment Manufacturer (OEM) in the consumer electronics and smart TV sector, has announced the successful production of Tizen OS-powered smart TVs for Croma, India’s trusted omni-channel electronics retailer from the Tata Group. This collaboration marks a significant milestone in the Indian television market, as it introduces Tizen OS to Croma’s existing TV lineup, further solidifying the strategic relationship between Croma and Samsung.
Expanded Availability and Premium Features
The newly launched Tizen OS smart TVs by Croma will be available across more than 520 Croma retail stores in over 180 major cities across India, as well as online at Croma.com and Tata Neu. These televisions come in sizes ranging from 43” to 55” Ultra HD, offering a premium entertainment experience. Key features include inbuilt Dolby Audio, a sleek frameless design, access to hundreds of apps, and the Samsung TV Plus app.
One of the standout features of these Tizen OS TVs is Samsung TV Plus, which offers over 100 live and on-demand channels in India without requiring a subscription or additional devices. The platform provides diverse content, including news, sports, and entertainment, complemented by personalized recommendations. Additionally, the built-in Bixby voice assistant allows users to interact with the TV using convenient voice commands, enhancing the overall smart TV experience.
Croma and Veira are also working on expanding the portfolio with additional sizes and models, including HD/FHD and QLED TVs, to cater to a wider range of customer preferences.
Strategic Partnership and Market Impact
Commenting on the launch, Mr. Mayank Sangani, Chief Business Officer – Own Brand at Croma, stated, “We are thrilled to introduce the Tizen OS TVs in our new range of Croma TVs, timed perfectly for the upcoming festive season. This launch meets the growing customer demand for certified OS and offers an unmatched viewing experience. Our latest series, designed by Veira, embodies the highest specifications and engineering excellence, ensuring superior quality and design. We are confident that this new range will be well- received by our customers, further enhancing our portfolio to provide more personalized options for our customers’ entertainment experience.”
Mr. Sharan Maini, Managing Director of Operations at Veira, also expressed his excitement, stating, “We have established ourselves in India for over 40 years as pioneers in bringing global standards to the Indian television market. Partnering with Croma, a prominent television brand, underscores our commitment to innovation. These TizenOS-powered TVs are poised to generate considerable excitement in the market, and we look forward to further expanding our association with Croma and advancing the Tizen OS experience in India”
Commitment to ‘Made in India’ Excellence
Veira has been a trusted manufacturer for over 20 Indian and international brands in the Indian market, offering televisions that embody the ‘Made in India, made for India’ ethos. The new Croma Tizen OS TVs, manufactured by Veira, are designed to offer a seamless and immersive viewing experience, benefiting from direct R&D input from Samsung’s engineering team. This collaboration not only strengthens the ‘Made in India’ initiative but also enhances the availability of high-quality smart TVs that meet the growing demands of Indian consumers.
With this launch, Croma and Veira are set to make a significant impact in the Indian smart TV market, offering consumers advanced features and superior performance, just in time for the festive season.
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