Uno Minda, a leading Tier 1 supplier of automotive solutions to Original Equipment Manufacturers (OEMs) in India, has announced a strategic partnership with the Open Network for Digital Commerce (ONDC), marking a major step in its digital transformation journey. This collaboration will not only strengthen Uno Minda’s market presence but also expand its customer base by offering easy access to its wide array of automotive products across India.
Digital Commerce Revolution Through ONDC
The ONDC platform, part of the Government of India’s Digital India initiative, aims to build a robust ecosystem for digital commerce, benefiting Indian businesses by providing them a larger platform to reach customers. By leveraging ONDC’s extensive network, Uno Minda customers can now easily discover and purchase products through ONDC aggregators such as Mystore.
Uno Minda’s decision to partner with ONDC aligns with its vision of enhancing accessibility and offering seamless digital shopping experiences. This integration opens up new sales opportunities and simplifies product discovery for consumers, reflecting the company’s focus on customer-centric innovation.
Milestone in Digital Transformation
Speaking about this development, Vishal Kaul, Business Head, Uno Minda Aftermarket, expressed his excitement: “Today marks a pivotal moment in the history of Uno Minda, one that signifies our relentless pursuit of innovation and our unwavering commitment to enhancing customer experiences. I am delighted to announce that Uno Minda has officially expanded its online presence through our listing on the Open Network for Digital Commerce (ONDC) platform. This makes Uno Minda first Indian automotive company to be listed on ONDC platform.
This strategic move is more than just an expansion; it is a testament to our vision of embracing the future of commerce. The ONDC platform is at the forefront of transforming digital commerce in India, promoting inclusivity, interoperability, and democratizing access for businesses of all sizes. By joining this network, Uno Minda is poised to reach new heights, connecting with a broader audience and ensuring that our cutting-edge automotive solutions are accessible to everyone, everywhere.
Our listing on ONDC aligns perfectly with our customer-first approach, enabling us to offer our extensive range of products through a platform that stands for transparency and fairness in the digital marketplace. We currently offer over 1,500 products across more than 30 categories on the platform. In the future, we plan to expand this selection to around 6,000 products, giving customers an even wider range of options to choose from. It represents a significant leap forward in how we engage with our customers, partners, and stakeholders, ensuring that we remain at the leading edge of the industry.
I am confident that our association with ONDC will drive greater value for our customers and stakeholders, setting new benchmarks in the industry.”
As Uno Minda continues to innovate and evolve, this strategic move reflects the company’s dedication to staying ahead of industry trends and providing superior customer experiences.
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