Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to India’s top OEMs, has launched UnoMindaKart, its own direct-to-consumer (D2C) online platform, marking a first-of-its-kind move in the Indian automotive aftermarket. With this launch, Uno Minda becomes the only aftermarket brand in the country to operate a proprietary website for selling its products directly to end consumers.
UnoMindaKart is a bold step toward digitizing the automotive aftermarket and enhancing convenience for Indian vehicle owners. The platform offers a comprehensive product portfolio of over 5,000 SKUs across 30+ categories, catering to all major automotive segments including 2-wheelers, 3-wheelers, cars, commercial vehicles, tractors, and off-road vehicles.
Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket – “We are thrilled to introduce our new D2C platform, which embodies our commitment to innovation and customer satisfaction. UnoMindaKart offers automotive solutions for all major segments in the Indian automotive industry, i.e., 2W, 3W, Car, Commercial, tractor & Offroad. The website also offers a comprehensive range of over 5,000+ SKUs, organized into more than 30+ categories, Spare parts contributing over 24 categories, Car Accessories with 10 categories, and a dedicated Alloy wheel visualizer. Designed to meet diverse automotive needs, the site facilitates easy navigation, helping consumers make informed purchasing decisions.
The key features of the Uno Minda D2C website include the innovative ‘Add My Vehicle’ tool, which allows customers to input their vehicle details and receive personalized product recommendations for a precise fit. The 3D
Visualizer provides an immersive augmented reality experience, enabling users to see Uno Minda components in their actual fitment locations. Additionally, the Wheelz Visualizer lets customers virtually explore and test various Uno Minda alloy wheels, allowing them to see how different styles would look on their vehicles before making a purchase.”
Key Features That Redefine Online Auto Parts Shopping
The platform brings several cutting-edge tools to enhance the buying experience:
- ‘Add My Vehicle’ Tool: Enables users to input their vehicle details to receive customized product recommendations that guarantee compatibility and fitment accuracy.
- 3D Visualizer with AR Capabilities: Offers an immersive augmented reality experience, showing how Uno Minda parts appear in real-world fitment locations.
- Wheelz Visualizer: Allows users to virtually browse and preview various Uno Minda alloy wheels, providing a visual simulation of how each design will look on their vehicle.
- AI-Powered Web Bot Assistant: Acts as a smart shopping guide, streamlining customer queries, offering suggestions, and improving overall satisfaction during the purchase journey.
Powering India’s Automotive Future with Digital Convenience
Uno Minda’s entry into the D2C space is a strategic move in line with its 65+ year legacy of innovation and industry leadership. With a vast product lineup including spare parts (across 24 categories), car accessories (10 categories), and an exclusive alloy wheel catalog UnoMindaKart aims to transform how Indian customers source trusted, high-quality automotive components.
The intuitive interface ensures smooth navigation, making it easier than ever to find compatible, genuine Uno Minda parts all from the convenience of home. The website also offers features designed for both enthusiasts and everyday drivers looking for OEM-quality reliability.
Available Now
UnoMindaKart is now live and accessible at [www.unomindakart.com](http://www.unomindakart.com), bringing Uno Minda’s trusted performance and innovation straight to your garage.
As India’s automotive sector embraces digital transformation, Uno Minda’s direct-to-consumer platform sets a new benchmark for aftermarket excellence combining precision, technology, and convenience into one powerful shopping experience.
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