Unix India, a leading technology brand, is thrilled to unveil its dynamic new brand identity, marking a significant milestone in its transformation journey. The company’s new logo features a modern design with red becoming the key brand colour palette, symbolizing limitless possibilities, progressiveness, and confidence.
A Bold New Look
Unix’s new logo symbol is the letter ‘U’ intersected by a horizontal line, representing boundless potential, progress, and the brand’s bold, confident outlook for the future. The emphasis on the letter ‘U’ underscores the brand’s customer-centric approach, illustrating how customers inspire Unix’s products and embody the brand’s ethos of “for you – the new you.” This modern identity aligns with Unix’s vision for a bold new Bharat and presents itself as a more globally recognizable symbol.
Statement from Leadership
Mr. Imran Kagalwala, Co-Founder of Unix India, shared his excitement about the rebranding: “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”
Extending Across All Touchpoints
The revamped identity extends across all consumer touchpoints, including products, digital platforms, and communication materials. Unix, a proudly Made in India, Made for India brand, boasts a product portfolio of around 600+ SKUs and is available in over 500 cities nationwide. The brand manufactures all its products in India and strongly supports PM Modi’s vision of ‘Atmanirbhar Bharat.’
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