Despite recent controversies surrounding Twitter, Elon Musk aims to improve the company’s reputation by rolling out its ad-revenue-sharing program for creators. Reports suggest that eligible Blue subscribers have already begun receiving payments. The program, initially announced by Musk in February, incentivizes creators who generate popular content driving ads, while also promoting new Blue subscriptions.
To be eligible for the revenue-sharing system, users must meet certain requirements, including being Twitter Blue or Verified Organizations subscribers and having accumulated at least five million post impressions in each of the past three months. They must also undergo a human review and comply with Twitter’s Creator Subscriptions policies. Payments will be made via a Stripe account, and an application process will soon be introduced through the Monetization section in account settings.
The introduction of this program aims to attract more content creators to the platform, especially following the launch of Meta’s Twitter competitor, Threads, which gained substantial traction with over 100 million users within its first five days, surpassing previous records set by ChatGPT and TikTok.
