TCL India has announced the launch of its “Republic Day Cricket Mania” campaign, blending national pride with India’s deep-rooted love for cricket. As the Global No.1 Mini LED TV brand, according to Omdia, TCL is bringing its premium television lineup to the forefront this festive season, inviting consumers to enjoy a stadium-like viewing experience from the comfort of their homes.
Chance to Win Live Match Tickets and Exclusive Signed Goodies
As part of the campaign, customers purchasing 55-inch and above TCL QD Mini LED TVs or 75-inch and above TCL QLED TVs from authorised TCL retail partners between January 13 and January 31, 2026, stand a chance to win live cricket match tickets or exclusive goodies signed by Rohit Sharma through a nationwide consumer contest. The initiative is designed to elevate the Republic Day celebrations by combining premium entertainment with the excitement of live cricket.
Showcasing TCL’s QD Mini LED TV Innovation
The campaign highlights TCL’s commitment to delivering cutting-edge display technologies that enhance everyday entertainment. The QD Mini LED TV range combines Quantum Dot technology with precise Mini LED backlighting to deliver exceptional clarity, vivid colours, and deeper blacks. With higher peak brightness, a wider colour gamut, advanced HDR support, and smooth motion performance, the range offers a cinematic viewing experience that transforms living rooms into immersive home theatres. The TVs also feature sleek, modern designs that complement contemporary interiors while remaining future-ready.
QLED TVs Continue to Deliver Premium Viewing Performance
Complementing the QD Mini LED lineup, TCL’s QLED TV portfolio continues to set benchmarks in colour accuracy and picture sharpness. Powered by Quantum Dot technology, the QLED range delivers rich, lifelike visuals with enhanced brightness and long-lasting colour performance. Together, TCL’s QD Mini LED and QLED portfolios provide a versatile range of advanced display solutions designed to meet diverse entertainment preferences and viewing needs.
Simple Participation Through Digital and Social Engagement
To participate in the Republic Day Cricket Mania campaign, customers are required to scan the official TCL QR code available at retail stores or on TCL’s digital platforms, which leads to the campaign microsite. Participants must register by submitting their contact details along with valid proof of purchase. As part of the social engagement component, customers need to click a photo using the official Republic Day cricket-themed digital frame and share it publicly on Instagram or Facebook using the hashtag #TCLRepublicDay, while tagging TCL India’s official social media handles. The shared post link must then be submitted on the contest landing page to complete the entry.
Winner Selection and Campaign Updates
From all valid and verified entries, 20 winners will be selected through a randomised draw. The winners will be announced via TCL India’s official communication channels, including social media platforms and email. Consumers can follow TCL India on Instagram, Facebook, YouTube, and X to stay updated on campaign announcements, winner reveals, and exclusive content throughout the Republic Day celebrations.
Leadership Quote
Commenting on the campaign, Mr. Philip Xia, General Manager, TCL India, said, “Republic Day is a time to celebrate India’s progress and shared pride as a nation. With ‘Republic Day Cricket Mania,’ we aim to offer our customers not just advanced television technology, but memorable experiences that reflect India’s deep love for cricket. We look forward to making this festive season even more special for our customers.”
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