Taboola has announced strong growth for its generative AI answer engine DeeperDive, which has reached nearly 7 million monthly active users just eight months after its launch. The platform is quickly emerging as one of the largest AI-powered answer engines integrated directly into publisher websites.
Transforming Content Discovery with AI
DeeperDive is designed to convert traditional content consumption into an interactive, AI-driven discovery experience. Integrated across major publishers such as Gannett | USA Today Network, India Today, and BuzzFeed Asia, the platform enables readers to ask questions, explore topics in depth, and navigate content more intuitively.
The solution forms a key part of Taboola’s Agentic AI roadmap, focusing on turning passive readers into active participants in content exploration.
Strong Engagement and User Adoption
DeeperDive is seeing significant engagement across categories such as politics, sports, finance, entertainment, and shopping. Around 50 percent of user queries relate to recent events within the past 24 hours, highlighting the platform’s role in real-time information discovery.
Publishers integrating DeeperDive are reporting up to 17 percent user adoption, with nearly 1 in 6 readers actively engaging by asking questions. This marks a major shift from traditional content recirculation rates, which have historically remained in low single digits.
Driving Higher Content Consumption and Ad Conversions
The platform is also reshaping user behavior by increasing content consumption. While users typically read one or two articles per visit, DeeperDive increases the likelihood of continued reading to over 20 percent once users engage with its AI interface.
This deeper engagement has translated into higher advertiser conversion rates across Taboola’s network, making it a valuable tool for both publishers and advertisers.
Data Insights for Editorial Teams
DeeperDive is also providing millions of user-generated questions each month, giving editorial teams direct insights into audience interests. Publishers can access over 10 million monthly queries through the DeeperDive dashboard, enabling them to refine content strategies and prioritize topics that resonate with readers.
Expanding Globally with Multilingual Support
As part of its global expansion, Taboola has introduced DeeperDive support for six additional languages, including French, German, Hebrew, Japanese, Korean, and Spanish. The platform is now being adopted by international publishers such as Ouest France, El Nacional, and Ynet.
Bringing AI Search to Publisher Ecosystems
DeeperDive integrates GenAI-powered search capabilities directly into publisher websites, leveraging real-time, high-quality content created by journalists. This approach allows users to explore trusted information sources without leaving the publisher ecosystem.
Redefining the Future of Digital Publishing
With rapid adoption, strong engagement metrics, and expanding global reach, DeeperDive is positioning itself as a key player in the evolution of AI-driven content discovery. Taboola’s continued investment in agentic AI solutions reflects a broader industry shift toward more interactive, personalized, and intelligent web experiences.
Leadership Quote
“Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations, and discover trusted content in entirely new ways,” said Adam Singolda, CEO of Taboola. “In my career, I have never seen users adopt a new product at these levels while generating such strong engagement and advertiser performance.”
“I believe the AI landscape will ultimately be defined by two models: subscription LLMs and ad supported LLMs. With DeeperDive, we have the opportunity to build the largest ad supported LLM for the open web, free for publishers and free for users. At the same time, we’re creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers. People want more than answers. They want trusted content and to be part of a community. While direct AI engines are powerful, I will always prefer watching Knicks highlights on my favorite local or sports site or reading travel reviews from a trusted publication when planning a trip with my family. Experiences built around trusted content and community will only grow stronger over time,” continued Singolda.
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