Sony India has announced the launch of its new BRAVIA 7 series, a groundbreaking addition to its television lineup. This series aims to elevate the home cinema experience by delivering exceptional picture and sound quality. With advanced technologies and smart features, the BRAVIA 7 series brings the magic of the big screen to the comfort of your home.
Bringing Cinema Home
The BRAVIA 7 series is designed to replicate the cinematic experience at home. Leveraging Sony’s expertise in cinema technology, the series features Studio Calibrated modes and IMAX Enhanced certification. These features ensure that movies are presented just as the creators intended, with exceptional image quality and immersive sound.
Advanced Features for an Unparalleled Experience
- Cognitive Processor XR: The Next Gen Cognitive Processor XR mimics human perception to deliver lifelike visuals and immersive sound. This processor uses scene recognition to optimize every frame, highlighting details and enhancing realism.
- XR Backlight Master Drive: This technology uses a unique local dimming algorithm to control thousands of LEDs, providing deep blacks, bright highlights, and supreme contrast. It ensures that every scene is displayed with professional monitor-like precision.
- XR Contrast Booster: The Mini LED panel with XR Contrast Booster enhances image depth and detail by controlling backlighting. This results in deeper blacks, brighter whites, and dynamic contrast, making every scene come alive.
- XR Triluminos Pro: This feature displays a wider color spectrum, producing natural and precise colors. It ensures that every hue and shade is rendered accurately for true-to-life visuals.
- XR Clear Image: By minimizing noise and blur through dynamic frame analysis, this technology keeps fast-moving scenes crisp and clear, perfect for sports and action movies.
- XR 4K Upscaling and XR Motion Clarity: These technologies enhance non-4K content to near 4K quality and ensure smooth, blur-free motion, providing a superior visual experience.
Smart Features for a Premium Entertainment Experience
- Google TV Integration: The BRAVIA 7 series comes with Google TV, offering seamless access to over 400,000 movies and TV episodes and 10,000 apps and games. It organizes content in one place and provides personalized recommendations.
- SONY PICTURES CORE: Formerly known as BRAVIA CORE, this service offers a selection of Sony Pictures’ latest releases and classic blockbusters. With Pure Stream™, users can stream HDR movies at up to 80 Mbps, comparable to 4K UHD Blu-ray quality.
- IMAX Enhanced, Dolby Vision, and Dolby Atmos: The BRAVIA 7 series supports these advanced audio and visual technologies to deliver stunning brightness, contrast, colors, and multi-dimensional sound, creating a truly immersive viewing experience.
Perfect for PlayStation 5
- Gaming Optimization: The BRAVIA 7 series is optimized for PlayStation 5, featuring Auto HDR Tone Mapping and Game Mode for minimal lag and responsive gameplay. It supports 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for smooth and clear movement.
- Game Menu: The new Game Menu provides quick access to gaming status, settings, and assist functions, allowing gamers to tailor their experience. Features like Black Equalizer and Screen Size customization enhance gameplay.
Enhanced Sound and Design
- Acoustic Multi-Audio and Voice Zoom 3: These features ensure that sound comes directly from the screen, perfectly matching the visuals. Voice Zoom 3 amplifies or reduces dialogue volume for clear speech, enhancing the audio experience.
- XR Sound Positioning and XR Surround: These technologies provide precise audio alignment and 3D surround sound, enveloping viewers in a rich, cinematic soundscape.
- One Slate Design: The BRAVIA 7 series features a sleek, minimalist design with an almost invisible bezel, blending seamlessly with any interior decor. The Underlay Stand allows for a clean setup, accommodating a Sony soundbar.
Environmentally Conscious and Accessible
Sustainable Innovation: Sony’s Road to Zero plan aims to achieve zero environmental impact by 2050. The BRAVIA 7 series uses recycled materials and energy-efficient technologies to reduce its carbon footprint. The Eco Remote is made from 79.7% recycled plastic.
Accessibility Features: The BRAVIA 7 series includes features like Talkback screen reader, text enlargement, color inversion, and voice commands to ensure that all users, regardless of disability or age, can enjoy the TV experience.
Price and Availability India – BRAVIA 7 Series
| Model | Best Buy (in INR) | Availability Date |
|---|---|---|
| K-55XR70 | 1,82,990/- | 1st July 2024 onwards |
| K-65XR70 | 2,29,990/- | 1st July 2024 onwards |
| K-75XR70 | To be announced | To be announced |
The BRAVIA 7 series by Sony India sets a new standard for home entertainment, combining cutting-edge technology with smart features and a sleek design. Whether you’re a movie buff, a sports enthusiast, or a gamer, the BRAVIA 7 series promises to deliver an unparalleled viewing and audio experience right in your living room.
Also read – Sony XAV-AX3700 Unveiled: A Next-Gen Car AV Receiver
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