Salesforce, the global leader in customer relationship management (CRM), has launched the second phase of its brand collaboration with Rahul Dravid, former head coach of the Indian Men’s cricket team. This new campaign centers on Agentforce, Salesforce’s AI-powered solution designed to transform how businesses manage sales, service, and marketing.
Agentforce: Powering Personalized Customer Experiences
The campaign highlights Agentforce as a transformative tool that enables businesses to drive AI-led customer engagement, automate critical workflows, and deliver personalized experiences across touchpoints. Positioned as a growth engine for Indian enterprises, Agentforce empowers companies to connect with customers more proactively while improving operational efficiency through intelligent automation.
Continuing the “Growing with India” Narrative
Following the success of its debut Indian brand campaign, “Growing with India,” Salesforce continues to emphasize its role as a trusted digital transformation partner for Indian businesses. The campaign reinforces Salesforce’s core message: We help Indian businesses grow, by showcasing how its solutions deliver measurable outcomes in a dynamic market.
Rahul Dravid Returns in Relatable Business Avatars
At the heart of the campaign are two new digital films featuring Rahul Dravid in everyday business roles, a bike dealership owner and a resort manager. These films demonstrate how Agentforce enhances customer service and operational efficiency by streamlining interactions and delivering smart insights, enabling business owners to focus on growth and customer satisfaction.
High-Impact Multi-City, Multi-Platform Campaign Rollout
The campaign takes a digital-first approach, supplemented by a wide-reaching out-of-home (OOH) activation strategy. Key highlights include:
- Full branding on 1,000 cabs in each of Mumbai, Delhi, and Bangalore
- Bus wraps across key routes in Bangalore
- Prominent displays in corporate parks and office hubs
- Targeted LinkedIn engagement for B2B visibility
- Print ads across leading business publications
- An innovative mixed-media format combining print and animation for an immersive viewer experience
Driving AI-Powered Transformation in Business
By showcasing Agentforce in real-life business scenarios, Salesforce is positioning itself at the forefront of the AI revolution in CRM. The campaign underlines how Indian companies, regardless of size or sector, can tap into Salesforce’s AI, data, and CRM capabilities to scale smarter, serve better, and grow faster.
Salesforce is recognized as the 1 CRM provider globally based on market share as per IDC.
Rahul Dravid said, “I’ve always believed that success, whether in cricket or business, is driven by consistency, adaptability, and the right strategy. This is what makes Agentforce so powerful. It is a transformative force, empowering our existing customers to excel in sales, service, and marketing with precision and trust. I’m proud to be part of a journey that’s helping Indian enterprises grow with clarity, confidence, and a commitment to excellence.”
Nipun Sharma, Senior Director – Marketing, Salesforce India, said, “With this campaign, we’re taking our promise to Indian businesses a step further. Salesforce is committed to being their most trusted partner in driving smarter growth through innovation. Agentforce is more than just a product, it’s a reflection of our deep understanding of what Indian enterprises need to scale sustainably and competitively. Just as Dravid has inspired with his consistency and clarity on the cricket field, we aim to empower businesses to transform their customer experiences with the same confidence and precision.”
“When Salesforce came to us for Phase Two, we knew we had to up the game from our previous ‘Growing with India’ campaign. B2B marketing doesn’t have to be boring, and our work for ‘Agentforce’ (Salesforce’s AI powered solution) is a reflection of how technology, when made accessible and human, can drive real change. Also, with Dravid on board, we had the perfect blend of authenticity and relatability to convey this message wittily.” said Sambit Mohanty, Creative Head of (North & South), McCann
