Salesforce, the global CRM leader, today announced a strategic collaboration with Sai Silks (Kalamandir) Ltd, an ethnic fashion brand, to craft a seamless and personalized journey for its customers. The collaboration aims to revolutionize customer experiences, drive business growth, and solidify Kalamandir’s position as a pioneer in the retail industry.
Elevating Customer Engagement with Salesforce Solutions
Sai Silks (Kalamandir) Ltd is leveraging the Salesforce Customer Data Platform (CDP) and Salesforce Marketing Cloud to elevate customer engagement and experience. This strategic move aligns with Kalamandir’s goal to leverage cutting-edge technology for data-driven decision-making, segmentation, and enhancing the overall customer journey.
Empowering Teams with Data-Driven Insights
Sai Silks (Kalamandir) Ltd aims to empower its teams and key stakeholders with Data Cloud to deliver an exceptional experience to customers, fostering long-term success and business outcomes. The company envisions leveraging Salesforce’s capabilities to efficiently segment data across various parameters, assess deltas at each operational and sales facet, and meet the diverse expectations of its stakeholders.
Vision for Technological Advancement
Kalamandir’s technology vision encompasses omnichannel integration, supply chain optimization, e-commerce and mobile solutions, data analytics, personalization, and AI and ML benefits exploration. The collaboration with Salesforce marks a significant step towards realizing these aspirations and staying ahead in a rapidly evolving retail landscape.
Expanding Capabilities for Enhanced Customer Journey
With Salesforce solutions at its core, Sai Silks (Kalamandir) Ltd aims to expand its capabilities for delivering an enhanced customer journey. By harnessing the power of data-driven insights and personalized engagement, the company seeks to create meaningful interactions and build lasting relationships with its customers.
Driving Business Growth and Innovation
The collaboration between Salesforce and Sai Silks (Kalamandir) Ltd is poised to drive business growth and innovation in the retail sector. By leveraging Salesforce’s industry-leading CRM platform and marketing solutions, Kalamandir aims to set new benchmarks for customer experience and business success.
“Customer-centricity is at the core of our business approach. We are committed to creating a tech-driven retail ecosystem, providing personalized services, and Salesforce’s powerful solutions will play a pivotal role in achieving this goal,” said Mr. Prasad Chalavadi, Founder & Managing Director, Sai Silks (Kalamandir) Ltd. “With this collaboration, we hope to enhance customer experience, streamline operations, and stay at the forefront of industry innovation.”
“We are thrilled to collaborate with Sai Silks (Kalamandir) Ltd and support their vision for transforming the retail industry. Salesforce is dedicated to providing the tools and solutions needed to enhance customer experiences, optimize operations, and contribute to the long-term success of our partners,” said, Arun Parameswaran, Managing Director – Sales, Salesforce India, “We look forward to a successful partnership with Kalamandir as they continue to innovate and lead in the retail space.”
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