Route Mobile Limited (“RML”), a leading provider of CPaaS (Communication Platform as a Service) to enterprises, over-the-top (“OTT”) players, and mobile network operators, is further deepening its collaboration with Robi Axiata Limited (“Robi”) in Bangladesh. Through its subsidiary, Route Mobile (Bangladesh) Limited (“Route Mobile”), the company has joined forces with Robi to serve as a Technical Enabler and Sales Partner for RCS (Rich Communication Service) Business Messaging.
This strategic partnership involves Route Mobile offering comprehensive managed services for RCS Business Messaging (“RBM”) to Robi. This includes onboarding clients in Bangladesh and delivering round-the-clock support, in addition to managing technical and operational tasks such as API documentation, billing, invoicing, and reconciliations, all seamlessly integrated into the process. As a Sales Partner, Route Mobile will also play a pivotal role in driving RBM sales in the Bangladesh market, benefiting Robi’s substantial base of 11 million RCS-enabled Android customers.
With the introduction of RCS business messaging in Bangladesh, it is anticipated that message volumes will reach one billion over the next three years.
Rajeev Sethi, Robi’s Managing Director and CEO, expressed his enthusiasm, stating, “We are immensely proud to be the first mobile operator in Bangladesh to offer this uniquely innovative service. Expanding our partnership with Route Mobile will enable us to leverage their strong RBM-tech capabilities in orchestrating our customer journey to improve trust and convenience.”
Rajdipkumar Gupta, Managing Director and Group CEO of Route Mobile, added, “We are excited about deepening our engagement with Robi. Our collaboration will showcase our technical and sales expertise in managing their huge customer base for RCS. Additionally, it will enable Robi to expand its market reach in Bangladesh, enhancing the momentum towards rich interactive messaging and accelerating the adoption of next-generation technology.”
RCS business messaging, a multimedia-enabled rich interactive service developed by Google, empowers brands to securely engage with customers and build trust through RCS business messages. It offers rich content, including images, carousels, suggested replies, and chatbot capabilities, and can be delivered to all RCS-enabled Android phone users through their default Messages app. Route Mobile is a certified Google partner for RCS messages.
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