Route Mobile Limited (“Route Mobile”), a leading CPaaS (Communication Platform as a Service) provider to enterprises, over-the-top (“OTT”) players, and mobile network operators, has announced the launch of TruSense, a digital identity and security suite that is critical to securing digital transactions through a reliable ecosystem, enabling businesses to authenticate the end user in a frictionless way.
TruSense will function as a dedicated Strategic Business Unit (SBU) under Route Mobile (UK) Ltd. with its own product management and engineering development teams. The teams are focused on building world-class products using expertise and technology from Route Mobile and Masiv—a wholly-owned subsidiary of Route Mobile (UK) Ltd.
“Digital identity is a very valuable asset in our lives today. Enterprises have to be ready to thwart identity theft in real-time to prevent loss of revenue. At the same time, ensuring that customers do not fall prey to frauds and be inconvenienced with another layer of security through their online journey is also important. TruSense ensures secure authentication, reliable identity verification and intelligent fraud detection with a frictionless user experience,” said Rajdipkumar Gupta, Founder & Group CEO.
The proliferation of connected devices accelerated digital transformation and availability of inexpensive data has led to a proportionate increase in risks related to identity theft, forgery, sim swap, phishing, SMishing and online fraud. Activities like online transactions, onboarding activities, and KYC document verification require a secure platform that ensures that the end-user is not an impersonator.
TruSense addresses this security concern with an identity and security framework that leverages AI/ML for real-time risk assessment, ensures a safe frictionless authentication without OTP, and facilitates seamless identity verification against authorized third-party data.
Furthermore, David Vigar has been appointed as Executive Vice President TruSense to spearhead Digital Identity business globally. He will report to the Founder & Group CEO, Rajdipkumar Gupta. David has over 18 years of experience across voice, messaging and the identity sector; building carrier operations, managing partnerships, and driving international expansion.
“The challenges enterprises face in understanding who is trying to access their goods or services online are enormous. TruSense has been established to help enterprises welcome customers through the digital door in a safe and frictionless manner continuing the CPaaS mission to make communication accessible to all. We envision a world free of digital fraud where no consumer faces risks related to identity theft, forgery, SIM swap, phishing, SMishing, social engineering, account takeover and online fraud.” said David Vigar, Executive VP (Digital Identity), Route Mobile.
Digital identity, authentication, and fraud detection as a service is relevant to several industry sectors—such as financial services, e-commerce, retail, and healthcare—that rely on peer-to-peer mobile payments, online banking, digital wallets, and online registrations. Route Mobile envisions a secure ecosystem where the digital economy relies on global risk scoring, authentication, and identity verification for improved customer experiences.
