Nothing, the London-based consumer technology brand, has announced a strategic partnership with Royal Challengers Bengaluru, the T20 season 2025 champions, as the Title Sponsor for Season 2026. The collaboration marks a significant milestone in Nothing’s expanding presence and long-term investment in the Indian market.
Building on a Championship Season and Shared Vision
The partnership follows Royal Challengers Bengaluru’s historic championship win in 2025 and builds on Nothing’s association with the franchise during the previous season. The continued collaboration reflects a shared long-term vision between the two brands, centred on innovation, fan engagement, and sustained growth. By stepping up as Title Sponsor, Nothing strengthens its alignment with one of India’s most passionate sporting communities.
Strong Brand Presence Across Jerseys, Stadiums, and Fan Experiences
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium branding, and fan engagement initiatives throughout the 2026 season. The increased visibility reinforces Nothing’s growing influence in India and positions the brand at the heart of one of the country’s most-watched and culturally significant sporting events.
Accelerating Momentum in the Indian Smartphone Market
The announcement comes on the back of a strong growth phase for Nothing in India, marked by multiple product launches and deeper community engagement across key markets. The brand has emerged as one of India’s fastest-growing smartphone players, driven by a design-led philosophy and a strong focus on building an engaged user community.
First Flagship Store to Open in Bengaluru
Further underlining its commitment to India, Nothing has recently announced plans to open its first flagship store in the country on February 14, 2026, in Bengaluru. The flagship outlet is expected to serve as a hub for community interaction, product experiences, and brand storytelling, strengthening Nothing’s direct connection with Indian consumers.
Fastest-Growing Smartphone Brand Backed by Market Data
According to Counterpoint Research, Nothing has been the fastest-growing smartphone brand for seven out of the last eight quarters. This achievement makes it the only smartphone brand in India to reach this milestone in the past decade, highlighting the impact of its community-first approach and commitment to making distinctive design more accessible.
Strengthening Brand Affinity Through Sport and Community
By partnering with Royal Challengers Bengaluru as Title Sponsor for Season 2026, Nothing continues to deepen its connection with Indian consumers through sport, culture, and shared passion. The collaboration represents a strategic blend of brand building, community engagement, and long-term market investment as Nothing continues to scale its presence in India.
Leadership Quotes
Commenting on the partnership, Akis Evangelidis, Co-founder & India President, Nothing, said, “RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, added, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
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