This festive season, Nirvana by boAt, India’s fastest-growing premium TWS brand, has unveiled the latest version of its ‘Lost in Nirvana’ campaign, starring Bollywood superstar Ranveer Singh. The campaign showcases boAt’s dedication to delivering a premium sound experience through its Nirvana product lineup, including the Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro.
Highlighting Advanced Audio Technology
The ‘Lost in Nirvana’ campaign emphasizes boAt’s partnerships with global audio leaders, such as Hi-Res Audio, LDAC, and Google. These collaborations enable innovative features like Dynamic Head Tracking, 360° Spatial Audio, and enhanced Active Noise Cancellation (ANC), positioning Nirvana as a serious contender in the global audio market.
Aman Gupta, Co-Founder and CMO of boAt, expressed his excitement, saying, “We are incredibly excited, and we’ve worked very hard to be able to make such products and claim what we are claiming, where a young Indian electronics brand is breaking stereotypes and taking global competition head on” said Aman Gupta, Co-Founder and CMO of boAt.
“With Ranveer Singh leading the way, we’re showcasing the best in audio innovation through our premium Nirvana range, highlighting features like Dynamic Head Tracking and 360° Spatial Audio, which are firsts for any Indian brand. This campaign is all about creating a truly immersive experience that connects our consumers with their music on a deeper level.”
Immersive Campaign with Artistic Influence
A unique collaboration with artist TOOSID brings an artistic touch to the campaign, reflecting Nirvana’s technological advancements through creative visuals. The bold advertisement and digital film showcase Ranveer Singh fully immersed in his music, unaffected by external noise, thanks to the superior ANC in the Nirvana Ion ANC Pro.
Pushing the Boundaries of Audio Innovation
Through its powerful message and innovative technology, the ‘Lost in Nirvana’ campaign positions boAt as a leader in India’s premium audio market. With the charismatic Ranveer Singh leading the campaign, Nirvana by boAt connects music lovers with immersive sound experiences, making music feel more personal and transformative.
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