NG EarSafe, India’s first ENT-certified premium open-ear headphone brand, has successfully raised INR 1.06 crore in a Seed Round led by Inflection Point Ventures (IPV). The company plans to use the funds to enhance brand awareness, expand its market reach, and drive new product development. This strategic allocation will bolster NG EarSafe’s position in the growing headphones market and introduce innovative solutions to meet rising customer demand.
Revolutionizing Safe Listening with Innovative Technology
NG EarSafe stands out in the competitive headphone market with its unique use of Air Conduction and Bone Conduction Technology. These cutting-edge technologies transmit sound through vibrations, bypassing the eardrum and delivering a safer listening experience. This innovation aims to provide users with comfortable, premium audio while prioritizing ear health.
Founded by Meet Shah (CEO, MBA from NMIMS, with prior experience at Godrej) and Raj Shah (COO, MBA from RK University), NG EarSafe combines business expertise and a passion for innovation to lead the brand’s growth in this emerging category.
Strategic Investment from Inflection Point Ventures
Commenting on the investment, Mitesh Shah, Co-Founder of IPV, highlighted the brand’s unique approach to solving ear health issues. “From young children to senior citizens, everyone owns a pair or two of earphones or headphones. This has led to a sharp rise in hearing loss and ear infections. NG Earsafe’s ENT-certified open-ear headphones not only prioritize ear health by eliminating ear pain and damage but also offer premium audio quality at a fair market price. What initially caught our attention was the unique certification, but it was the exceptional audio performance that ultimately convinced us to invest in the brand.”
Strong Market Presence and Growing Demand
NG EarSafe has already sold over 43,000 headphones through its direct-to-consumer (D2C) presence on popular marketplaces like Amazon and Flipkart. Additionally, the brand has established a retail presence in over 100 stores across India, including chains like Sangeetha and Phonewale. With an annual revenue run rate (ARR) of ₹10 crore, NG EarSafe is well-positioned for continued growth.
The Drive Toward Safer Listening
In response to a World Health Organization (WHO) prediction that 1 in 4 people will face hearing issues by 2050, NG EarSafe aims to shift consumer behavior toward safer listening practices. Meet Shah, Co-Founder & CEO, stated, “Our goal at NG EarSafe is to encourage a shift towards safer forms of listening, helping to reduce the forecasted hearing damage.”
Milestones and Market Growth
NG EarSafe has achieved significant milestones, including its incubation at ISB I-Ventures in 2024 and recognition as a Gokwik Dynamic Disruptor brand. The company has been a finalist at the Retail Startup Awards (2022) and won 1st prize at Aakar, IIT Bombay (2019). The brand also ranks among Amazon’s top 5 bestsellers in the open-ear headphones category.
With the global headphone market valued at $71 billion, and growing at a CAGR of 12%, the Indian market contributes ₹7,000 crore. The open-ear headphone segment alone is projected to reach ₹2,500 crore within the next three years, presenting a significant growth opportunity for NG EarSafe in this niche market.
As NG EarSafe continues to expand its reach and develop new products, its commitment to promoting safer listening solutions and delivering premium audio experiences will solidify its standing in the fast-growing audio market. The seed round funding from IPV will accelerate the company’s efforts to increase brand visibility and cater to the growing demand for health-conscious audio devices.
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