My Pahadi Dukan, a direct-to-consumer brand specializing in authentic Himalayan health and wellness products, has successfully raised an undisclosed amount in pre-seed funding from Inflection Point Ventures (IPV). The investment will support the brand’s expansion by enhancing its marketing efforts, strengthening working capital, optimizing operations, and upgrading IT infrastructure.
Empowering Himalayan Farmers
Since its inception, My Pahadi Dukan has built a strong network of over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. The brand sources premium-quality produce from nine Himalayan states and Bhutan, shipping to 29 countries and fulfilling more than 16,000 orders. By combining sustainable practices with a robust distribution model, My Pahadi Dukan has positioned itself as a leader in the Himalayan wellness segment.
Founders and Vision
Founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), the company is driven by a shared vision to empower Himalayan communities and deliver high-quality, natural wellness products. Their expertise in business, finance, marketing, and technology has helped shape a platform that seamlessly integrates sustainability with scalability.
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Investor Confidence and Market Growth
Mitesh Shah, Founder & CEO of IPV – “Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market.”
Recognition and Future Plans
The startup has already received significant recognition, securing the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. It has also been honored by the Bhutanese Chamber of Commerce, further validating its impact and credibility.
CEO Himanshu Dua – “At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality.”
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