Microsoft Game Studios Remains Focused on Existing IPs, No Immediate Plans for VR/AR Gaming. In a recent interview with The Hollywood Reporter, Matt Booty, head of Microsoft Game Studios, reiterated that Microsoft has no immediate intentions to venture into the virtual reality (VR) and augmented reality (AR) gaming market. While acknowledging the potential of VR and AR technologies, Booty emphasized that they do not align with Microsoft’s current criteria for success in gaming.
Microsoft’s Success Criteria and IP Focus
Booty explained that Microsoft considers games successful when they attract a significant player base of around 10 million users. However, VR and AR technologies have yet to achieve widespread adoption at that scale. As a result, Microsoft prefers to focus on leveraging its existing intellectual properties (IPs) to build ongoing franchises and vibrant communities.
Diverging from Competitors
This strategic stance sets Microsoft apart from competitors such as Sony and Meta (formerly Facebook). While Sony’s PlayStation VR2 achieved impressive initial sales, and Meta’s Quest VR headset garnered nearly 20 million unit sales, Microsoft remains committed to its current gaming ecosystem.
Past Scrutiny and Clarification
Microsoft’s position on VR has faced scrutiny in the past, particularly following remarks by Phil Spencer, the head of Microsoft’s gaming division, in November 2019. Some interpreted his comments as dismissive of VR, although Spencer later clarified that while VR was not their immediate focus, he appreciated the industry’s exploration of different areas.
Commitment to Existing Gaming Ecosystem
Microsoft’s current stance may disappoint VR enthusiasts, but it highlights the company’s dedication to its established gaming ecosystem. By expanding and nurturing their successful IPs, Microsoft aims to create engaging experiences for a broad player base. However, as the VR and AR markets continue to evolve, Microsoft remains open to the possibility of exploring these technologies in the future, recognizing their potential impact on the gaming industry.
