FIKAA, the AI-powered investment app exclusively designed for women, made a significant announcement today in Mumbai. It introduced Naina, India’s First Virtual Superstar, as its brand ambassador at a well-attended event featuring over 50 Women Key Opinion Leaders from the fields of finance, lifestyle, fashion, and entertainment. This marks a groundbreaking moment in India as it’s the first instance of an AI Superstar representing a brand.
During the event, Harsh Choksey, Co-founder & CEO of FIKAA, emphasized the need for women to take an active role in financial planning and investment decisions. He said, “Our research told us that while the women of today excel in various fields, they often take a back seat when it comes to investments and financial planning, leaving these important decisions to men. This needs to change. FIKAA with its advanced financial tools wants to be at the forefront of this change; thereby bringing a behavioural shift when it comes to women managing their investments. It took us more than a year to develop a cutting-edge AI algorithm, which is our uniqueness, because we believe that no one in the industry is using Artificial Intelligence as a tool to select and recommend mutual funds basket specifically curated as per investor preferences. Also, this is the very reason we chose Naina – India’s First Virtual Superstar, as our brand ambassador. She not only is a creation of cutting-edge technology, but her narrative perfectly embodies the aspirations and lifestyle of the women of today.”
Rinku Suchanti, Co-Founder of FIKAA, stressed the importance of financial awareness and independence for women, particularly in today’s world, “It’s so important today that women become aware about their own financial standing and have the understanding to track their investments and make financial decisions. These are particularly important in today’s environment because financial independence is at the core of freedom to live life on your own terms.”
Naina, India’s First Virtual Superstar adds, “I’ve been blurring the lines between the real and the virtual world and I stand for women empowerment. What better way to empower women than to empower them financially? And that describes my association with FIKAA, an AI-powered investment app specially curated for women. It’s not only easy to use but also helps you fulfil both your short term and long term financial goals.”
The FIKAA app, available on Android and iOS devices, simplifies the investment process for women, thanks to AI-driven algorithms that provide tailored mutual fund recommendations. It also offers resources to improve financial literacy, networking opportunities with like-minded women, and tips on financial independence.
Naina Avtr, a creation of Avtr Meta Labs, shares a vision of women’s empowerment and financial freedom, and this association with FIKAA aligns with her mission.
Overall, FIKAA’s introduction of Naina as its brand ambassador and its commitment to making financial empowerment accessible to women is a significant step forward in promoting financial independence and investment awareness among women in India.
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