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MediaTek Showcases Innovations in Generative AI, Automotive Solutions, and IoT at “This Chip Changes Everything” Event

MediaTek, a global leader in fabless semiconductor solutions powering nearly 2 billion connected devices annually, spotlighted its advancements in mobile, automotive, IoT, and next-generation technologies at the 14th chapter of its Technology Diaries series, themed “This Chip Changes Everything.”

Pioneering Innovations Across Key Sectors

MediaTek highlighted its flagship Dimensity 9400 chipset, which powers the newly launched OPPO Find X8 Pro smartphone. The chipset features cutting-edge Generative AI capabilities, including on-device LoRA training and video generation, delivering unmatched performance through its all-big-core design based on Arm’s v9.2 CPU architecture.

Expanding in Automotive and IoT

The company showcased its Dimensity Automotive platform, driving collaborations with leading Indian OEMs, including Tata Punch.eV and Skoda Slavia. MediaTek also demonstrated its influence in the EV two-wheeler market with JioThings Limited’s Made-in-India Smart Clusters, powering models such as the Kinetic Green ELuna and Kinetic Green Flex.

“The Indian market is a great example of how MediaTek is making incredible technology experiences more accessible,” said Finbarr Moynihan, General Manager and Vice President of Corporate Marketing at MediaTek. “MediaTek is the No. 1 mobile SoC provider in India and worldwide, driving the next wave of mobile AI innovation. At our Technology Diaries event, we explained how our flagship Dimensity 9400 chipset offers the latest generative AI features including on-device LoRA training and video generation. We also highlighted how MediaTek’s technology is keeping drivers connected while they are on the road.”

Generative AI and 5G Leadership

The event spotlighted MediaTek’s extensive portfolio, including the Dimensity 9400 and 7300 SoCs, alongside collaborations in smart devices such as Motorola Smart TVs, Amazon Echo Spot, Google TV Streamers, and IoT gateways from Invendis.

Additionally, Peter Dohyung Lee, Head of Product Strategy at OPPO, discussed how the Dimensity 9400 is enhancing AI capabilities in the OPPO Find X8 and Find X8 Pro, providing unparalleled performance for gaming and AI applications.

Vision for the Future

Anku Jain, Managing Director of MediaTek India, emphasized the company’s vision: “At MediaTek, our vision is to seamlessly integrate intelligent technology into every facet of modern life, transforming how we interact with the world around us. Whether it is through next-generation smartphones, smart home devices, or automotive innovations, we are dedicated to pushing the boundaries of what is possible,” said Anku Jain, Managing Director, MediaTek India. “We believe that the future of technology lies in its ability to connect, enhance, and enrich lives, and we are determined to lead the charge in this transformation. As we unveil our roadmap for the next era of innovation, our focus remains steadfast on delivering solutions that are not only smarter and faster but also more efficient and sustainable. Our aim is to create a world where technology is not just an enabler but a catalyst for positive change, ensuring that everyone can benefit from the endless possibilities it offers.”

Inspiring Young Innovators

In collaboration with ThinkStartup, the event also featured a showcase of projects by school students, emphasizing the role of emerging technologies such as AI, IoT, and robotics in creating sustainable solutions.

About MediaTek Technology Diaries

The Technology Diaries series is an engaging initiative by MediaTek to demystify emerging technologies and illustrate how they are transforming daily life. This interactive platform aligns with MediaTek’s commitment to making great technology accessible and enriching consumer experiences worldwide.

MediaTek’s dedication to pushing the boundaries of innovation cements its position as a global leader, setting the stage for a connected, efficient, and sustainable future.

Also read – MediaTek AI-Powered Chipset Roadmap at IMC 2024, Driving Generative AI Technology

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