At the India Mobile Congress (IMC) 2024, MediaTek, a global leader in semiconductor solutions, reinforced its commitment to driving AI-powered chipsets across various sectors. With a strong focus on delivering affordable, AI-driven solutions, MediaTek outlined its vision for harnessing edge-AI technology to unlock the potential of Generative AI across smartphones, laptops, IoT, smart homes, and vehicles.
MediaTek’s Vision for AI-Powered Chipsets
Speaking at the event, Mr. Anku Jain, Managing Director of MediaTek India, highlighted the company’s pivotal role in accelerating the adoption of Generative AI. He emphasized that MediaTek is well-positioned to lead the charge with AI-integrated system-on-chip (SoC) products that are designed to elevate user experiences across connected devices.
“MediaTek is uniquely positioned to drive and support the adoption of Generative AI applications and technologies. The recently launched Dimensity 9400 continues to fuel our mission, boasting 80% faster LLM prompt performance and the world’s first Agentic AI engine that anticipates user needs and adapts intuitively to preferences with minimal human intervention,” said Mr. Jain.
Breakthroughs in AI Processing and Chipset Innovation
At IMC 2024, MediaTek led insightful panel discussions on the future of AI-enhanced processing and its role in chipset innovation. One notable session, “AI-enhanced Processing: The Future of Chipsets,” examined how advanced AI capabilities are being integrated into cutting-edge SoC designs to unlock new possibilities in computing, gaming, and photography.
Another key panel, “Gadgets that Shape the Future: Insights and Innovations,” focused on the fast-evolving landscape of gadgets, including handsets, wearables, laptops, and AR/VR gaming devices. The discussion explored the business dynamics and adoption trends in these segments, underscoring MediaTek’s role in shaping the next generation of smart devices.
During the IMC event, MediaTek shared several important updates regarding its AI chipset roadmap:
- MediaTek Dimensity 9400
The Dimensity 9400 chipset, MediaTek’s flagship offering, incorporates a second-generation All Big Core design paired with leading AI, compute, gaming, and photography functionalities. Optimized for Gemini Nano technology, the chipset supports multimodal capabilities, making it a versatile solution for a wide range of edge devices.
- Collaboration with Google
MediaTek has partnered with Google to deliver Generative AI experiences across the Android ecosystem. This collaboration represents a major step forward in enabling on-device AI processing for running complex models directly on smartphones, without relying on cloud resources.
- Meta’s Llama 2 for On-Device Generative AI
MediaTek’s integration with Meta’s Llama 2 enhances its ability to support Generative AI in edge devices, such as smartphones, IoT, and smart vehicles. This collaboration aims to build a complete edge computing ecosystem, accelerating the development of AI applications across a wide range of connected devices.
- Empowering AI Technologies Across Industries
With over 2 billion chips powering connected devices annually, many equipped with dedicated AI processors, MediaTek is a major force in advancing AI capabilities across various industries. From smart homes and education to businesses and automotive applications, MediaTek’s extensive portfolio of AI-driven solutions is transforming how people interact with technology in their daily lives.
By building a comprehensive ecosystem of AI hardware and software tools, MediaTek is fostering innovation in edge devices and making AI technology accessible to millions of users around the globe. With its forward-thinking approach and broad market reach, MediaTek continues to lead the way in AI chipset innovation.
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