Matrix, a well-known entity in the global Telecom and Security sectors, boasts a history of three decades. It serves businesses of varying scales, delivering comprehensive solutions spanning Telecom, Video Surveillance, Access Control, and Time-Attendance, effectively meeting their communication and security needs.
Matrix places customer-oriented, technology-infused solutions as its central focus, providing top-tier products researched, designed, and crafted within India. Its research and development division accounts for 40% of its workforce, leading to a diverse array of more than 60 technologically sophisticated products across four distinct domains. Matrix’s global network of over 3500 partners caters to a user community surpassing 1 million worldwide, with an exclusive emphasis on sales through its extensive channel partner system.
Placing intensive research as a primary focus, Matrix crafts groundbreaking enterprise-level solutions, serving a global clientele. To unveil these cutting-edge advancements in the realms of telecom and security, Matrix organizes its innovative event – MATRIX PARTNER CONNECT 2023, which serves as a platform to unite partners and system integrators, fostering the exploration of potential business prospects.
Collaborating closely with its channel partner – ACIX Middle East LLC, Matrix launched the latest iteration of MATRIX PARTNER CONNECT on the global stage, in Riyadh. Particularly due to its robust connectivity and well-established infrastructure, Riyadh presents significant opportunities for expanding Matrix’s business reach and its system integrator network. The event took place at the Radisson BLU Hotel in Riyadh.
In this edition of Partner Connect, Matrix unveiled its complete range of IP Video Surveillance solutions. These encompassed server-based enterprise-grade NVRs, Cameras with UL certification, the Matrix VMS, and more. Matrix effectively addressed diverse customer challenges such as optimizing bandwidth usage, managing storage expenses, overseeing multi-site offices, and enhancing reactive security measures, effectively catering to all organizational requirements. The showcased Cameras encompassed Turret, Dome, Bullet, and PTZ Cameras, with resolutions spanning from 2MP to 8MP. These Cameras were certified with both UL and NEMA, ensuring safety and environmental compliance. Furthermore, Matrix exhibited its NVRs designed for server-based enterprise use. These NVRs came pre-installed with Video Management Software that supported redundancy and accommodated hot-swappable hard disks, providing storage capacities of up to 144 TB, thus effectively fulfilling all security concerns.
In the realm of Access Control and Time-Attendance, Matrix establishes its unique position as the only OEM, crafting internal architectural components such as panels, door controllers, readers, and software. Also showcased was Matrix’s COSEC ARGO FACE, an intelligent door controller that features swift face recognition and advanced functionalities including Adaptive Face Recognition, Face Liveness Detection, and Mask Compulsion, all aimed at tackling security and health-related issues. The device’s deep learning algorithm facilitates identification in under 0.5 seconds and accommodates up to 50,000 users, delivering top-notch security for organizations.
One of the standout features of the exhibition was the Matrix COSEC PANEL200P, a flexible Site Controller capable of overseeing as many as 255 COSEC door controllers and handling up to 25,000 users. In its network architecture mode, it serves as a conduit, connecting door controllers to servers. Conversely, when operating in standalone architecture mode, it functions autonomously as the central hub for controllers. Furthermore, Matrix showcased its wide array of Door Controllers and Readers during the event.
As a significant contender in the Telecom sector, Matrix presented its Telecom offerings, which encompassed Media Gateways such as SIMADO GFX11 4G and SETU VFX404. The event highlighted our IP-PBXs – ETERNITY NENXIP50 and Hybrid IP-PBXs – ETERNITY GENX, which garnered notable interest. Moreover, the exhibit showcased our pure-IP SPARK200 and high-quality business IP phones, effectively broadening the assortment of products showcased at the event.
Alongside its telecom products, Matrix introduced a varied selection of solutions customized for different industries during the event. These solutions encompassed Office-in-a-box solutions, hospitality-focused offerings, software-based open server PBX, and the capacity to integrate with third-party open SIP phones. It’s important to note that within the Telecommunications sector, Matrix holds the unique distinction of being the exclusive OEM offering a comprehensive lineup of business communication products and solutions.
Kaushal Kadakia, Marketing Head – states, “At Matrix Partner Connect, 2023, we looked forward to penetrating more into the market of Riyadh by connecting with system integrators and leading business associates. Through this event, we took advantage of the opportunity to understand the trending market needs. This will benefit us in designing telecom and security solutions accordingly.”
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