LS Digital, a progressive digital marketing transformation group, reinforces its leadership team with the appointment of Cyrus Jogina as Head of Marketing. In this key role, Cyrus will spearhead the global marketing and communication initiatives for LS Digital Group, collaborating closely with CEO & Co-founder, Prasad Shejale, and Anshuman Misra, Senior VP of eMarket, Strategic Partnerships, HR Development, Quality, and Marketing & PR.
Bringing over 25 years of diversified experience in marketing and brand communication, Cyrus is a seasoned professional with a background in corporate communication, brand management, and crises management. He has successfully led communication mandates across various industry verticals, showcasing expertise in strategic brand marketing, communications, market research, and consumer insights.
Prasad Shejale, CEO & Co-founder of LS Digital, expressed the significance of Cyrus’s appointment, stating, “Cyrus’ appointment is another validation of our commitment and leadership in the industry. Building a robust core team is imperative for LS Digital as we chart our course to become a global leader in Digital Marketing Transformation solutions. Cyrus is a seasoned professional with a rich background in marketing and brand communications, stands as a key addition to this leadership team. His arrival comes at a pivotal time when LS Digital is expanding its presence worldwide, bringing with him a wealth of experience. He will drive our group’s marketing plans forward by integrating, streamlining and structuring our parent and group companies helping us execute our ambitious India out narrative.”
In his new role, Cyrus will be responsible for overseeing all marketing, branding, and communication mandates, driving the overall strategy for optimal client satisfaction and growth. Additionally, he will lead the development of employee brand and external communication programs, contributing to a comprehensive facelift of the company’s brand presence and reputation across India and global markets.
Anshuman Misra, SVP (Marketing & PR) at LS Digital, welcomed Cyrus to the team, emphasizing his depth of experience and understanding of the industry as valuable assets for LS Digital’s future endeavors. He said, “I am pleased to welcome Cyrus to the team. He joins us at an opportune time when we are looking to broaden our DMT presence in India as well as overseas. Cyrus’ depth of experience and keen understanding of the industry will prove vital to LS Digital’s future endeavours.”
Expressing his enthusiasm for the appointment, Cyrus Jogina stated, “This is a fantastic opportunity for me to work with a leading digital marketing group and contribute to its success. I look forward to leveraging my experience and expertise to help LS Digital achieve its goals and remain at the forefront of the industry.” Commenting on the role, Cyrus said, “It is important that a parent brand and its group companies have the right strategy for its marketing, branding and communication. I am excited with the opportunity to work with a dynamic leadership and a vibrant team that will help in building a stronger, more dynamic brand in India and in the overseas markets.”
Cyrus highlighted the importance of having the right strategy for marketing, branding, and communication for both the parent brand and its group companies. He expressed excitement about collaborating with a dynamic leadership team and a vibrant group to build a stronger, more dynamic brand in India and overseas markets.
Cyrus Jogina’s appointment aligns with LS Digital’s plan to build a dynamic global marketing team, amplifying its core expertise in UI, UX, CX, Media, Creative & Communication, Innovation & Technology, Data & Insights, and Organization. His role will play a pivotal part in scaling the company’s growth in existing and new markets, contributing to a broader global industry reach.
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