Lexar, a global leader in memory and storage solutions, has announced its participation as the Official Silver Sponsor at Photo Video Asia 2025 (PVA2025), India’s premier B2B expo for the photography and videography industry. Organized by Aakar Exhibition Pvt. Ltd., the event will take place from August 29 to 31, 2025, at Pragati Maidan, New Delhi. This sponsorship highlights Lexar’s commitment to empowering India’s imaging professionals with high-performance and secure storage solutions.
Photo Video Asia – Driving Innovation in Imaging
Photo Video Asia serves as a flagship industry platform, uniting photographers, videographers, content creators, and technology enthusiasts to explore the latest innovations in imaging. With its strong professional audience, the event offers Lexar a strategic opportunity to demonstrate its cutting-edge memory and storage solutions that address the growing demands of India’s imaging sector.
Lexar Professional CFexpress™ 4.0 Series at the Spotlight
At PVA2025, Lexar will showcase its Professional CFexpress™ 4.0 series, built for ultimate speed, durability, and reliability. The lineup includes:
Professional GOLD CFexpress™ 4.0 Type B Card
- Storage capacity up to 4TB
- PCIe 4.0 speeds: 3600MB/s read, 3300MB/s write
- 3000MB/s sustained write speeds for cinema-quality video without dropped frames
- Includes Lexar Data Recovery Tool software
Professional GOLD CFexpress™ 4.0 Type A Card
- PCIe 4.0 speeds: 1800MB/s read, 1650MB/s write
- 1400MB/s sustained write speeds, VPG400 certified
- Rugged build: temperature-proof, vibration-resistant, dust- and waterproof (IP68)
- Includes Lexar Data Recovery Tool software
Professional SILVER CFexpress™ 4.0 Type B Card
- Up to 3600MB/s read, 3000MB/s write, 2600MB/s sustained write
- PCIe 4.0 with NVMe protocols for seamless 8K RAW video capture
- Includes Lexar Data Recovery Tool software
Lexar’s Commitment to India’s Imaging Industry
Commenting on the participation, Mr. Fissal Oubida, General Manager – India, Middle East, Africa & CIS, Lexar, said, “Photo Video Asia 2025 is the perfect platform to engage with the imaging community and showcase products that truly make a difference in professional workflows. Our Professional CFexpress™ 4.0 cards offer unmatched speed, reliability, and durability, qualities that photographers and videographers can rely on to capture their vision without compromise.”
Mr. Rajeev Chopra, Director, National Distribution, Lexar India, added, “India’s imaging industry is evolving rapidly, and the demand for high-speed, high-capacity storage solutions is at an all-time high. At PVA2025, visitors will see first-hand how Lexar’s CFexpress™ 4.0 cards can transform their creative process by enabling faster shooting, smoother editing, and secure storage for even the most data-intensive projects.”
Live Demonstrations and Professional Engagement
At its booth during PVA2025, Lexar will feature live product demonstrations, interactive showcases, and hands-on experiences, allowing professionals to witness the performance and durability of the CFexpress™ 4.0 series. This reinforces Lexar’s mission of supporting India’s creative community with world-class storage innovations that enhance workflow efficiency and creative expression.
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