Lexar, a global leader in memory and storage solutions, has announced its participation in the 33rd Convergence India Expo 2026, scheduled to take place from March 23 to 25 at Bharat Mandapam, New Delhi. At the event, the company will showcase its latest portfolio of advanced storage and memory solutions designed for applications across gaming, IT infrastructure, surveillance, artificial intelligence, media production, and professional photography.
Showcasing High-Performance Storage Innovations
The exhibition will offer industry professionals, technology partners, and content creators an opportunity to experience Lexar’s cutting-edge products that deliver high-speed performance, reliability, and large storage capacities. These solutions are designed to meet the increasing demands of data-intensive environments and modern digital workflows.
Spotlight on Argentina Football Team Partnership
Lexar’s presence at the event will also highlight its recent global partnership with the Argentina National Football Team (AFA). The brand’s exhibition stand will feature a dedicated Lexar-AFA theme, combining Argentina’s football legacy with Lexar’s expertise in high-performance storage solutions. The collaboration reflects a shared commitment to excellence, innovation, and performance.
Celebrating Innovation and Legacy
The Argentina National Football Team, known for its rich football heritage spanning over a century, represents a legacy of excellence and global influence. Lexar aligns with this spirit through continuous innovation, including milestones such as the world’s first all-metal SD card and the industry’s first 1TB microSD Express card, both designed to deliver durability and high performance.
Launch of AFA Co-Branded Storage Products
As part of this collaboration, Lexar will introduce AFA co-branded editions of its Lexar Air Portable SSD and Lexar SL500 Portable SSD, expected to launch in the first half of 2026. These special editions are aimed at football fans, allowing them to securely store and carry personal match-day memories and digital content.
Diverse Portfolio Across Consumer and Professional Segments
In addition to the co-branded products, Lexar will showcase a wide range of solutions including professional imaging storage, high-performance SSDs and DRAM, and portable storage devices. The portfolio is designed to support creators, gamers, professionals, and everyday users with reliable and efficient data storage options.
Key Product Highlights at the Expo
Among the key products on display will be the Lexar Professional DIAMOND CFexpress 4.0 Type B Card, built for high-speed performance required in real-time, high-resolution sports and professional workflows. The company will also feature the Lexar PLAY X PCIe 4.0 NVMe SSD, designed to deliver fast load times and smooth gameplay across gaming platforms. Additionally, the Lexar Professional Go Portable SSD with Hub will be showcased, offering support for Apple ProRes 4K recording and providing cable-free, on-the-go storage for photos, videos, and personal content.
Enabling Data-Driven Experiences for Users
Through its participation at Convergence India Expo 2026, Lexar aims to reinforce its position as a leading provider of storage solutions that enable users to capture, store, and preserve critical data. The showcased innovations reflect the company’s focus on empowering creators, gamers, and consumers with reliable, high-performance storage technologies tailored for evolving digital needs.
Leadership Quote
Rajeev Anand, Sales Director – India, Lexar, said, “Lexar and AFA share a commitment of leadership, professionalism, and global excellence. Lexar’s thirty-year track record in high-reliability storage makes us an ideal partner to support the creators, professionals, and fans who document and celebrate our sport worldwide.
While Argentina continues to lead global football with three World Cup championships, Lexar is advancing the future of storage with next-generation solutions designed for professional content workflows, immersive gaming, and the evolving needs of fans who capture and preserve their personal football memories.”
Also read – Lexar Empowers India’s Evolving AI Ecosystem With Its Next-Generation High-Performance Memory Portfolio
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