Lexar, a prominent global brand specializing in memory and storage solutions, showcased its comprehensive lineup of next-generation memory solutions at the 12th Computer Expo 2024, held from March 20th to 23rd, 2024, at the Kanchenjunga Stadium, Mela Ground, Siliguri. Organized by the North Bengal IT Traders Organisation (NITO), this event stands as the Northeast’s largest technology expo.
Partnering with its strategic North Bengal channel partner, Polaris Infotech, Lexar exhibited its complete memory solutions portfolio at Stall No: 1-2. These products cater to the diverse needs of photographers, videographers, content creators, and PC enthusiasts across India. The offerings include microSD cards, internal SSDs, DRAM, portable SSDs, and ARES RGB DDR5 Desktop Memory, slated for release in the Indian market soon.
At NITO, Lexar showcased its flagship Professional CFexpress™ Type B Card DIAMOND series, touted as the world’s fastest. With an impressive speed of 1900MB/s read and 1700MB/s write, these cards are designed to enhance productivity and streamline post-production workflows for professionals. Additionally, for Type-A users, Lexar presented its range of Professional CFexpress™ Type A Card GOLD series, optimized for capturing high-quality data and cinematic-quality 8K videos with ease. Featuring a Video Performance Guarantee 400 (VPG 400) and minimum write speeds of 700 MB/s & 800MB/s, along with a read speed of up to 900MB/s, these cards ensure smooth high-speed continuous shooting and stable video recording.
Commenting on the announcement, Mr. Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, Lexar, said “As technology evolves rapidly, Lexar continues to pioneer innovative solutions to meet the growing demands of consumers and professionals alike. We are fully geared up to meet the growing demand in India, Lexar’s latest wide range at the event represents our commitment to delivering high-performance, reliable, and secure memory and gaming products. By using next-generation manufacturing technologies, we have been able to specifically develop innovative features such as advanced encryption. Our products are designed to empower users to unleash their creativity, enhance productivity, and elevate their gaming experiences like never before. We’re excited to bring these cutting-edge solutions to NITO and we remain dedicated to pushing the boundaries of memory and storage technology.”
“Lexar’s active participation at NITO’s 12th Computer Expo, further clearly shows their commitment to the North Bengal technology market. We are proud to have partnered with Lexar as for over 25 years, Lexar has been a leading global brand in memory and storage solutions, their award-winning lineup performs second-to-none. Whether shooting photos, capturing video, or simply transferring and sharing files on the go, Lexar memory solutions provide the performance and reliability needed to get the most from your digital device,” added Suresh Bhagat, Partner, Polaris Infotech.
Lexar also introduced the Professional GOLD microSD UHS-II Card, setting a new standard for high-speed performance and durability in the microSD category. With read speeds of 280 MB/s and capacities of up to 256GB, these cards are ideal for quickly capturing, playing back, and transferring high-definition multimedia files, including 4K video.
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