Lexar, a leading global memory solution brand, recently organized a series of workshops across Northern, Eastern, and Western India, partnering with prominent photographers and studios. These events saw enthusiastic participation from over 150 professional photographers, equipping them with essential knowledge and photography tips. The meticulously designed sessions catered to various facets of photography including Fashion, Travel, and Portraits, among others.
Connecting with the Photography Community
Through these workshops, Lexar aimed to establish direct connections with photographers and end-users. The company focused on introducing its latest memory offerings, emphasizing the blazing speeds and substantial capacities of its innovative solutions. By engaging directly with users, Lexar gained valuable insights into their specific needs and preferences, ensuring that their products effectively meet the demands of the Indian market.
Expert Insights and Practical Knowledge
The workshops provided participants with a wealth of practical knowledge and expert insights. Topics covered included advanced photography techniques, best practices for different types of photography, and the importance of reliable memory solutions in professional photography. Participants also had the opportunity to engage in hands-on sessions, enhancing their understanding of Lexar’s products and their applications in real-world scenarios.
A Commitment to Quality and Innovation
Commenting on the initiative, Fissal Oubida, General Manager of Lexar Co. Ltd, said, “We are committed to engaging closely with our consumers through extensive workshops and participation in consumer-centric exhibitions across India. At Lexar, understanding our consumers is paramount. Our robust R&D efforts are fueled by direct consumer feedback and supported by extensive testing in our state-of-the-art facilities. All Lexar products are rigorously tested across a wide range of devices including cameras, drones, video cameras, laptops, and mobile phones to ensure unparalleled quality, reliability, and data security. Our dedication to innovation and consumer trust is incomparable.”
Recognized Excellence and Upcoming Launches
Lexar’s commitment to excellence in design and technology was recently recognized with the prestigious Red Dot Awards 2024. Building on this success, the company is preparing to launch its highly anticipated Gold, Diamond, and Silver Plus range of memory cards in the Indian market. These new offerings boast blistering-fast maximum read and write speeds, designed to deliver exceptional performance and reliability tailored to meet the diverse needs of photographers and content creators.
By organizing these workshops, Lexar has reinforced its dedication to supporting the photography community in India. The direct engagement with professional photographers not only helped in showcasing their cutting-edge products but also in understanding the evolving needs of their consumers. As Lexar continues to innovate and expand its presence in the Indian market, the company remains committed to providing top-quality memory solutions that empower photographers and content creators to achieve their creative visions.
Also read – Lexar Unveils Professional GOLD microSDXC™ UHS-II Card in India
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