Lexar, a globally recognized brand in flash memory and storage solutions, has announced the appointment of Supertron Electronics Pvt. Ltd. as its official Pan-India distributor. This strategic collaboration is aimed at expanding Lexar’s distribution and sales network across the country, ensuring greater accessibility of its products to Indian consumers and enterprises alike.
Supertron to Distribute Lexar’s Full Product Range Across India
As part of the partnership, Supertron will distribute Lexar’s comprehensive range of memory and storage products, including pen drives, portable SSDs, microSD cards, internal SSDs, and DRAM modules. These offerings cater to both consumer and enterprise segments, reflecting Lexar’s intent to deepen its footprint across diverse market verticals.
Addressing India’s Rising Demand for High-Performance Storage
Lexar’s storage solutions are engineered to meet the growing demand for high-speed data transfer and reliable memory solutions in India’s rapidly evolving digital ecosystem. With Indian consumers increasingly seeking faster and more robust storage options, Lexar’s partnership with Supertron aligns with its commitment to delivering innovation and reliability in the memory segment.
Market Leadership in CF Express and SD Cards
Lexar has already achieved No.1 market share in India for its CF Express and SD card offerings. With this proven success, the company now aims to replicate its leadership in other high-growth segments like SSDs, portable SSDs, and DRAM solutions, thereby expanding its dominance across the broader memory and storage landscape.
Leveraging Supertron’s Vast Distribution Network
Supertron Electronics brings to the table a robust distribution network with over 50 branches, presence in more than 750 cities, and a network of 15,000+ channel partners across India. This reach, combined with a strong on-ground sales force, positions Supertron as a strategic partner capable of significantly amplifying Lexar’s market penetration.
Strengthening Lexar’s Position in the Indian Market
This partnership marks a pivotal step in Lexar’s India growth strategy, reinforcing its mission to make cutting-edge memory solutions more widely available to gamers, creators, professionals, and enterprises. By joining hands with one of India’s most trusted IT and electronics distribution companies, Lexar is well-positioned to capitalize on the country’s growing appetite for high-performance storage technology.
Continued Focus on Innovation and Customer-Centricity
Lexar remains committed to its core values of innovation, reliability, and customer-first solutions. With an expanding product portfolio and enhanced distribution capabilities, the brand aims to meet the evolving storage demands of India’s digitally driven consumers and businesses.
Commenting on the announcement, Fissal Oubida, General Manager – India, Middle East, and Africa, Lexar, said, “India is a key market for Lexar, offering immense growth potential. Through our partnership with Supertron Electronics, Lexar aims to further aggressively establish itself as a trusted and innovative brand in the Indian storage market. Supertron’s deep understanding of the Indian market and its strong distribution capabilities make them an ideal partner. Together, we aim to accelerate our reach and make Lexar’s innovative storage solutions accessible to a broader consumer base.”
Echoing this sentiment, Vibhor Agarwal, CEO, Supertron Electronics Pvt Ltd said, “With rapidly evolving technology and dynamic market trends, the future looks promising for Lexar’s innovative solutions. Lexar’s cutting-edge product lineup—delivering high speeds and large storage capacities—reflects its unwavering commitment to performance and reliability. We are proud to join hands with Lexar, a brand known for its uncompromising quality and technological innovation. This collaboration enhances our product portfolio and allows us to offer our customers best-in-class memory solutions backed by Lexar’s global expertise. We are excited to expand Lexar’s presence in the Indian market, aiming to enhance the digital experience and positively impact the lives of Indian consumers.”
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